#35 Daniel Gayle, Founder & Director of DenzilPatrick (Menswear Brand)

This week we’re meeting with Daniel Gayle, the founder and director of the menswear brand DenzilPatrick.  The London based designer previously worked for many established brands such as Philip Lim, Kenzo and Victoria Beckham. There he got a real insight of what was managing a business and setting up its creative vision.  Who thought that launching a brand in those days and standing out was still possible ? Well, Daniel makes it real with his will of expressing his own artistic vocabulary. At the essence of the brand is everything that defines him and what he thought was missing in the fashion industry. Experimenting is at the core of his process. He let himself time to create garments that are relevant for the people that make them as well as for the consumer. Sourcing pre-existing materials and exploring different crafting techniques, a playfulness stands out from the pieces with different colors, fabrics and patterns.  In this episode, Daniel reveals all his process as a young brand, from his ambition to put creativity and a sustainable business together, sourcing pre-existing materials and engaging a fair approach to garments. CONTENT TO FIND YOUR WAY IN THE EPISODE 1:00 : Daniel presents himself5:45 : Why did he launch his own brand ?10:05: How did he design his business model ?15:45 : His definition of sustainability and its application23:15 : How important is his sustainable ambition ?28:40 : What is his approach with denim ?35:40 : Who are his clients ?38:40 : What does Daniel want to close the door to in our industry ?39:50 : What does he look out to get inspired ?41:30 : What is the last piece of clothes he bought ?42:10 : Who would he like to listen to in this podcast ? KEY LEARNINGS« The fundamental point of this brand is to create meaning for pieces that people can covet and share. » « It is about sustaining ourselves in addition to the resources. » « It would be easier for us to just make from scratch the very end product. » « It is not about looking for a quick win but more building a rhythm, a community and an understanding of the bigger picture. » WHERE TO FIND DenzilPatrick :https://www.denzilpatrick.com  TO SUPPORT SMART CREATION THE PODCAST Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/ See acast.com/privacy for privacy and opt-out information. Hosted on Acast. See acast.com/privacy for more information.