#35 Putting partners in the driver's seat with self-service

Today Andreas talks with Sema Saglik, Head of Performance and Self Service Solutions here at ZMS about our self service tooling for partners. We’ll be looking at how partners can steer their marketing campaigns independently and efficiently on their own; how some partners are adopting a hybrid approach with a combination of both managed and self-service support; and a quick product outlook at what’s to come. For everything on self service and influencer marketing, have a listen to our “Ultimate Guide to Influencer Marketing.” Check out both case studies mentioned in the episode: Touché Privé and Lascana!