35 - Social Media

Join hosts Paul Andrews and Dr. Mark Davini on All Things Chiropractic as they dig into how social media affects chiropractic practices — from marketing ROI and patient education to research and professional networking. They discuss real risks including HIPAA breaches, responding to online reviews, staff and patient privacy, platform differences (Facebook, Instagram, TikTok), the pitfalls of posting adjustment videos, and digital security concerns. The episode includes practical recommendations: create clear social-media policies, separate personal and professional accounts, obtain releases, avoid posting minors' faces, and don't respond to patient complaints publicly. Whether you’re considering advertising on social platforms or tightening office protocols, this episode offers actionable insights to balance the benefits of online engagement with compliance and patient trust.