35. Stop Telling People to 'Shop Small'

It's a tale as old as time (or really since American Express launched Small Business Saturday in 2010).  As the holidays approach, small business owners everywhere plaster "SHOP SMALL" signs online and outside their storefronts, in hope of attracting customers.  And though it's well-intentioned…it's missing the sales + messaging mark.  By a lot. In this episode, we're sharing why that is - AND what to do instead! Listen in for: Why taking  the 'small business angle' might actually have you losing sales in the long run What Amazon has to do with it How you can create more sophisticated messaging And more! Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact https://kristademcher.kartra.com/page/saythisfreebie Connect with Krista and Brian:IG: https://www.instagram.com/acornmethod/ https://www.instagram.com/kristademcher Read more about the ACORN Method + work directly with Krista and Brian here:www.kristademcher.com