#35: Summer Launching with Natalie Koussa

from As Good As You Are · host Amanda Burg

What if your summer launch could feel light, simple, and wildly effective?In this episode, Amanda Burg sits down with Natalie Koussa, visibility strategist and creator of The Speakeasy, to talk about how to pre-sell your summer offers without the stress of a full-scale launch. Natalie shares her signature “easy-lift” launch strategy—built around genuine visibility, podcast guesting, and meaningful conversations that convert effortlessly.They dive into how to warm up brand-new audiences through interviews, leverage storytelling instead of sales scripts, and use visibility as the foundation for a calm, consistent launch season.Inside this episode:How to pre-sell your summer offers without heavy launchesWhy conversations convert better than campaignsThe visibility strategy that doubles your warm leads through podcast guestingHow to make launches feel fun, light, and human againThe difference between getting seen and being rememberedIf you’re ready to make this your most ease-filled launch season yet—and attract dream clients while you’re out living your life—this episode is your permission slip.

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This episode is 56 minutes long.

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This episode was published on June 4, 2025.

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