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+350 000€ de CA sans dépenser 1€ en Pub ? (Le levier oublié) | Avec Paul Louis - Payplug

EPISODE · Jan 27, 2026 · 32 MIN

+350 000€ de CA sans dépenser 1€ en Pub ? (Le levier oublié) | Avec Paul Louis - Payplug

from Le Shop des Titans - Le meilleur de Shopify dans un podcast · host Moon Moon Shopify Experts Agency

Votre taux de conversion stagne malgré vos efforts marketing ? Dans cet épisode du Shop des Titans, nous recevons Paul Louis Bénard, Directeur des Partenariats chez Payplug. Plutôt que de chercher la croissance uniquement par l'acquisition, Paul Louis nous démontre comment une "fuite" technique au niveau du paiement peut coûter jusqu'à 350 000 € de CA annuel à un marchand. Il nous explique pourquoi le choix d'un PSP (Stripe, Adyen, Payplug) ne doit pas être un automatisme, mais une stratégie financière pour protéger votre EBITDA.Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

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+350 000€ de CA sans dépenser 1€ en Pub ? (Le levier oublié) | Avec Paul Louis - Payplug

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