351: From Show Cattle to Commercial Herds, Everyone Wants Better Cattle with Taylor Sterzbach

Lauren is joined by Taylor Stertzbach on today's episode of the Cattle USA Daily Podcast. Taylor is a sales manager at PBS Animal Health and co-owner of a family show cattle operation in Ohio. Taylor offers a unique perspective on the beef industry through both her professional role in animal health and her personal involvement in raising and marketing show cattle. The conversation explores the evolution of the show cattle industry, emerging animal health technologies, New World Screwworm preparedness, producer challenges across different regions of the country, and why staying curious is one of the most valuable traits anyone can bring to agriculture. Taylor also shares her journey into the cattle industry after growing up in the equine world and discusses the opportunities available to the next generation of agricultural professionals.Links:Taylor's LinkedIn: https://www.linkedin.com/in/taylor-stertzbach-157562145/CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m⁠CattleUSA Website - https://www.cattleusa.com/CattleUSA App IOS: https://apps.apple.com/us/app/cattleusa/id1673147759CattleUSA App Android: https://play.google.com/store/apps/details?id=com.edgarmcbee.cusamobile&pcampaignid=web_shareFacebook - https://www.facebook.com/cattleusamediaInstagram - https://www.instagram.com/cattleusa.media/Subscribe to our newsletter - https://www.cattleusa.shop/products/cattleusa-drive-premium-daily-newsletter?utm_source=ig&utm_medium=social&utm_content=link_in_bio&brid=YWdncwFNXt0EmdzFy5cJJBp84J9gCattleUSA Media - https://www.cattleusamedia.com/Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/Lauren’s Youtube - https://www.youtube.com/@ShowboatmediacoThe Next Generation Podcast Website - https://www.thenextgenag.com/Key Takeaways:The show cattle industry continues to evolve, with growing emphasis on breed characteristics and junior exhibitors.Animal health companies are introducing innovative technologies that can improve cattle management and profitability.New World Screwworm has been a major topic of discussion within the animal health industry for more than a year.GPS ear tags, diagnostics, and other technologies are helping producers make more informed decisions.Cattle producers across the country face different challenges depending on their region and operation type.Return on investment remains a key factor in producer adoption of new products and technologies.Social media and industry events are creating new opportunities for people entering agriculture.Despite challenges, the beef industry remains connected by a common goal: raising quality cattle and producing quality beef.Chapters:00:00 Taylor's journey from horses to the beef industry05:00 Changes in the show cattle industry09:00 New World Screwworm and animal health concerns13:00 Emerging technologies and innovation in cattle production17:00 Understanding producers across different regions21:00 Social media, networking, and finding a place in agriculture24:00 Why Taylor remains optimistic about the beef industryTaylor Stertzbach, PBS Animal Health, animal health, beef cattle industry, show cattle, cattle producers, livestock industry, New World Screwworm, GPS ear tags, cattle technology, cattle innovation, beef production, cattle management, livestock health, animal health products, show cattle industry, Angus cattle, Limousin cattle, junior livestock shows, cattle genetics, producer education, livestock marketing, beef industry trends, cattle operations, fly control, livestock technology, agriculture careers, social media in agriculture, NCBA, cattle ranching, beef advocacy, agricultural leadership, cattle podcast, agriculture podcast, future of agriculture, beef cattle management, livestock producers.