351: Owning A Brokerage vs Investing In Real Estate

CJ Trivisonno owns a Keller Williams brokerage and a lean investing team—and he's seen firsthand which model is more scalable. In this episode, he and David break down the real numbers behind running a brokerage vs flipping houses, where most leads fall through the cracks, and how to turn dead leads into new revenue. CJ also shares what finally moved the needle in his investing business after burning cash on the wrong marketing. KEY TALKING POINTS:0:00 - Intro0:13 - An Overview Of CJ Trivisonno’s Business1:33 - Owning A Brokerage vs Running An Investing Business4:52 - The Investing Side Of The Business6:02 - Why CJ Didn’t Like PPL & Using Direct Mail Now11:25 - The KPIs In Their Business16:07 - Hiring A Lead Manager17:40 - Podcasts He’s Tuning Into & Lessons From Racing22:20 - The Importance of Seizing Opportunities When They Come25:08 - DealMachine’s Data Capabilities28:12 - Why David Started A Podcast30:57 - How David Stays Consistent35:43 - What CJ Is Learning From CG38:21 - Closing Thoughts38:37 - Outro LINKS:Instagram: CJ Trivisonnohttps://www.instagram.com/c.j.trivisonno/ Website: CJ Trivisonnohttps://linktr.ee/cjtriv Instagram: David Leckohttps://www.instagram.com/dlecko Website: DealMachinehttps://www.dealmachine.com/pod Instagram: Ryan Haywoodhttps://www.instagram.com/heritage_home_investments Website: Heritage Home Investmentshttps://www.heritagehomeinvestments.com/