351: Owning A Brokerage vs Investing In Real Estate

CJ Trivisonno owns a Keller Williams brokerage and a lean investing team—and he's seen firsthand which model is more scalable. In this episode, he and David break down the real numbers behind running a brokerage vs flipping houses, where most leads fall through the cracks, and how to turn dead leads into new revenue. CJ also shares what finally moved the needle in his investing business after burning cash on the wrong marketing. KEY TALKING POINTS: 0:00 - Intro 0:13 - An Overview Of CJ Trivisonno’s Business 1:33 - Owning A Brokerage vs Running An Investing Business 4:52 - The Investing Side Of The Business 6:02 - Why CJ Didn’t Like PPL & Using Direct Mail Now 11:25 - The KPIs In Their Business 16:07 - Hiring A Lead Manager 17:40 - Podcasts He’s Tuning Into & Lessons From Racing 22:20 - The Importance of Seizing Opportunities When They Come 25:08 - DealMachine’s Data Capabilities 28:12 - Why David Started A Podcast 30:57 - How David Stays Consistent 35:43 - What CJ Is Learning From CG 38:21 - Closing Thoughts 38:37 - Outro LINKS: Instagram: CJ Trivisonno https://www.instagram.com/c.j.trivisonno/ Website: CJ Trivisonno https://linktr.ee/cjtriv Instagram: David Lecko https://www.instagram.com/dlecko Website: DealMachine https://www.dealmachine.com/pod Instagram: Ryan Haywood https://www.instagram.com/heritage_home_investments Website: Heritage Home Investments https://www.heritagehomeinvestments.com/