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#352 Anderson Tavares, Gerente Sênior de CRM, CX & e-commerce no Oficial Atakarejo ▷ Como o CRM gerou 300% mais faturamento incremental no varejo episode artwork

EPISODE · Jul 6, 2026 · 21 MIN

#352 Anderson Tavares, Gerente Sênior de CRM, CX & e-commerce no Oficial Atakarejo ▷ Como o CRM gerou 300% mais faturamento incremental no varejo

from Líderes de Marketing e Vendas · host InboundCycle Brasil

Neste episódio do podcast Líderes de Marketing e Vendas, conversamos com Anderson Tavares, Gerente Sênior de CRM, CX & e-commerce no Oficial Atakarejo, sobre como o CRM pode deixar de ser apenas um canal de comunicação para se tornar um verdadeiro motor de crescimento no varejo.Ao longo da conversa, Anderson compartilha como o Atakarejo estruturou uma visão mais estratégica de relacionamento com o cliente, alcançando mais de 300% de crescimento em faturamento incremental via CRM e expandindo sua base para mais de dois milhões de clientes no programa de fidelidade. Também falamos sobre omnichannel, integração entre canais e o uso de IA na escuta do cliente.LinkedIn Anderson Tavares: https://www.linkedin.com/in/andersongermano/

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#352 Anderson Tavares, Gerente Sênior de CRM, CX & e-commerce no Oficial Atakarejo ▷ Como o CRM gerou 300% mais faturamento incremental no varejo

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