356: Three Chord Bourbon Volume 2, Vinyl Revival, & Whiskey Maker Ari Sussman

Bourbon Lens is joined by Ari Sussman, Whiskey Maker for Three Chord Bourbon, to talk about the brand's newly released Volume 2 Series — a refreshed lineup featuring bold new blends, labels, and a creative direction deeply rooted in music culture.The Volume 2 collection introduces redesigned packaging that draws inspiration from classic vinyl records and live concert photography, reinforcing Three Chord's connection between the worlds of whiskey and rock-and-roll. Ari shares the creative process behind these new blends and how the brand continues to evolve its identity through both flavor and design.The conversation also explores the resurgence of vinyl records, the art of slowing down, and the simple joy of enjoying a great whiskey while listening to your favorite album. For whiskey lovers and music fans alike, this episode captures the spirit of craftsmanship and rhythm that defines Three Chord Bourbon.Listen now and join the conversation about how music, creativity, and whiskey continue to inspire one another.Stream this episode on your favorite podcast platform, and if you enjoy what you hear, we'd love for you to leave us a review.We're incredibly grateful for your continued support over the past six years. A special thank you goes out to our amazing community of Patreon supporters—your support helps keep Bourbon Lens going strong! If you're enjoying the podcast, consider leaving a 5-star rating, writing a quick review, and sharing the show with a fellow bourbon enthusiast.You can follow us @BourbonLens on Instagram, Facebook, LinkedIn, and X. Want to go a step further? Support us on Patreon for exclusive behind-the-scenes content, Bourbon Lens swag, access to our Tasting Club, and more.Have questions, feedback, or guest suggestions? Drop us a line at [email protected] BourbonLens.com for blog posts, the latest whiskey news, our full podcast archive, and detailed whiskey reviews.Cheers,Scott & JakeBourbon LensAbout Three Chord:Founded by musician and producer Neil Giraldo, Three Chord Bourbon is dedicated to creating premium bourbon that harmonizes exceptional craftsmanship with a passion for music. Each bottle represents a unique blend, carefully curated and finished to deliver a rich and memorable experience.