#36 Automation vs hyper-personalisation in outbound lead with Max Romanchuk, Founder Leadgen-Close

How to balance automation vs personalisation in lead generation. An interesting trend we see is that people like Max Romanchuk from https://leadgen-close.com/ with a ton of automation go back to (hyper-)personalisation. 3 things that we learnt from him: 1️⃣ Outbound lead gen is very local: Things that work in the US don’t work in Western Europe and vice versa. Also, database-based automation options (say Apollo.io) are great for non-GDPR geographies, but should be avoided 2️⃣ Stop selling, start having a conversation: Automation via Dux Soup, snov.io etc. has its charms. But salespeople should use technology wisely not to pitch, but to open a personal dialogue based on great prospecting 3️⃣ Commitment is a two-way street: Max experimented with commission-only collaborations, but noticed also clients were less committed to put in the required work to succeed