#36 Bouke Vlierhuis - B2B Content Creatie voor IT Bedrijven [Dutch]

from Jerrel Arkes Podcast - B2B Marketing · host Jerrel Arkes

In deze aflevering van de Inbound4Cast vertelt Bouke Vlierhuis over de B2B content creatie voor IT bedrijven.Vlierhuis vertelt onder andere over:Waarom heeft Bouke gekozen voor B2B content in de IT sector?Hoe leg je complexe IT materie uit aan C-level management? Moet je je als copywriter specialiseren? Aanpak voor content creatie van Bouke voor opdrachtgeversDe verschuiving van lead generation naar demand generation.Werken whitepapers nog en waar moet een goed whitepaper aan voldoen? Wat is een lead? Alles wat je weet in je content delen of juist niet? De obsessie met data en ROI in relatie tot content.Experimenten met en een toekomst visie op AI content.De marketingaanpak van Bouke zelf.Waar haal je inspiratie vandaan voor LinkedIn posts?Waarom moet je dagelijks op LinkedIn publiceren?LinkedIn als proeftuin voor blogs en nieuwsbrieven.Het dalende effect van Twitter als marketingkanaal.Waar zit nou echt de waarde in van een podcast?De angst om te falen loslaten bij content creatie.

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This episode is 55 minutes long.

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This episode was published on February 15, 2023.

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