36: Content Marketing to Fuel Demand Generation, with Kelley Noblet

This week on the If You Market podcast we speak with Kelley Noblet of Skillsoft about Content Marketing and how to make sure it is fueling demand generation. Kelley goes over the process from content concept generation, through creation, and all the way to distribution. Kelley Noblet is responsible for the strategy and execution of content marketing for Skillsoft in the North American region. Prior to her role in content marketing, Kelley spent over 10 years managing demand generation programs. Learn more about your ad choices. Visit megaphone.fm/adchoices