36: What To Look For When Hiring A PR Expert With Julie Broad

What to look for when hiring a PR expert with Julie Broad The idea of reaching out to a reporter with a media pitch is scary to some. Yes, I absolutely get it. It’s unknown. You have no idea whether your email, letter or phone call has been ignored, put aside for another day, or just deleted. But for others, the idea of networking - trying to create relationships in a crowd of dozens of strangers - that’s scary. That was how Julie Broad felt. Her solution was to figure out how to get featured in the media and on other people’s channels - and in the process learned what works and what doesn’t when trying to get mentioned in the media. I have created a guide you can use right away. It’s called the “Perfect Press Release Template.” Click here to get instant access. Julie is an author and speaker, and has been featured all over Canada, where she lives, for her work. For some of that press, she got some help. Julie has some valuable tips on how to hire a PR team, and what to look for in order to get the results you want for your business. What you\'ll learn in this episode: *How an introvert found success in the media*The lessons Julie learned about successfully pitching the media*The NUMBER ONE mistake entrepreneurs make when sending out media pitches*How Julie takes one media appearance and turns it into repeat visits*When she decided to outsource PR help and the process she used to find the right people for her team*What to look for in proper PR help Links mentioned in this episode: HaveMoreInfluence.com Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast on iTunes here.