360: The Secret To Making Cold Calls Feel Human (And Close Better)

Scott Morse runs a 150-person cold calling team making 4 million dials a month — and he’s figured out how to keep every call human. In this episode, he breaks down how to move beyond robotic scripts, train with AI, and coach reps using emotional intelligence instead of just metrics. If you’re managing a sales team or just want to get better on the phone, this one’s packed with practical, next-level advice. KEY TALKING POINTS: 0:00 - Intro 0:34 - What Lamassu Leads Does 2:00 - Scott Morse’s Career In High Ticket Sales 4:10 - Using Emotion And Curiosity In Sales 6:21 - Following A Script Vs Discovering Hot Buttons 8:04 - “Surfing The Wave” In High-Ticket Sales 11:46 - The Importance Of Being In The Office Vs Remote 13:34 - The Way Scott’s Business Is Structured 14:48 - Using AI In His Sales Process 18:20 - Is It A Mistake To Avoid Emotional Topics In Seller Conversations? 25:25 - Why He Decided To Build A Cold Calling Business 27:06 - His Business Goals 29:38 - How To Get In Touch With Scott 30:36 - The Idea Behind The Name “Lamassu” 33:05 - Outro LINKS: Instagram: Scott Morse https://www.instagram.com/scottmorse/ Website: Scott Morse https://lamassuleads.com/ Instagram: David Lecko https://www.instagram.com/dlecko Website: DealMachine https://www.dealmachine.com/pod Instagram: Ryan Haywood https://www.instagram.com/heritage_home_investments Website: Heritage Home Investments https://www.heritagehomeinvestments.com/