360: The Secret To Making Cold Calls Feel Human (And Close Better)

Scott Morse runs a 150-person cold calling team making 4 million dials a month — and he’s figured out how to keep every call human. In this episode, he breaks down how to move beyond robotic scripts, train with AI, and coach reps using emotional intelligence instead of just metrics. If you’re managing a sales team or just want to get better on the phone, this one’s packed with practical, next-level advice. KEY TALKING POINTS:0:00 - Intro0:34 - What Lamassu Leads Does2:00 - Scott Morse’s Career In High Ticket Sales4:10 - Using Emotion And Curiosity In Sales6:21 - Following A Script Vs Discovering Hot Buttons8:04 - “Surfing The Wave” In High-Ticket Sales11:46 - The Importance Of Being In The Office Vs Remote13:34 - The Way Scott’s Business Is Structured14:48 - Using AI In His Sales Process18:20 - Is It A Mistake To Avoid Emotional Topics In Seller Conversations?25:25 - Why He Decided To Build A Cold Calling Business27:06 - His Business Goals29:38 - How To Get In Touch With Scott30:36 - The Idea Behind The Name “Lamassu”33:05 - Outro LINKS:Instagram: Scott Morsehttps://www.instagram.com/scottmorse/ Website: Scott Morsehttps://lamassuleads.com/ Instagram: David Leckohttps://www.instagram.com/dlecko Website: DealMachinehttps://www.dealmachine.com/pod Instagram: Ryan Haywoodhttps://www.instagram.com/heritage_home_investments Website: Heritage Home Investmentshttps://www.heritagehomeinvestments.com/