361: The Leadership Leap: From CMO to CEO

from Renegade Marketers Unite · host Drew Neisser

If we had to choose one member of the C-Suite to step into the CEO role at the drop of a hat, take one guess who we'd choose. We're not biased or anything—the CMO has a clear view across the org that no other function does, and the function itself is geared towards driving growth. Don't just take our word for it though. In this episode, Karen Starns of OJO Canada joins to share her journey from CMO to CEO, a beacon of inspiration for B2B CMOs who aspire to the top leadership role. Tune in to hear how she did it, what it's like in the CEO seat, and what building blocks can help you make the jump, too. For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

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This episode is 43 minutes long.

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This episode was published on September 8, 2023.

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