362: From Pitch to Practice: Getting Organizational Buy-In for Strategic Initiatives

from Renegade Marketers Unite · host Drew Neisser

All aboard! If you want to bring any strategic vision to fruition, you need to bring everyone along with you—from the CEO, to the executive team, to employees throughout the org. That's what we explore in today's episode with CMOs Melanie Marcus of Surescripts, Grant Johnson of Billtrust, and Lauren Boyman of KPMG US. All three have led impressive strategic initiatives at their respective orgs, and in this conversation, they share the behind the scenes work that it takes to get there. Tune in to as they share how to navigate corporate dynamics, win over the skeptics, and get consensus for the big ideas that will move the needle. For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Episode metadata supplied by the publisher feed · Published Sep 15, 2023

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362: From Pitch to Practice: Getting Organizational Buy-In for Strategic Initiatives

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This episode is 45 minutes long.

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This episode was published on September 15, 2023.

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