EPISODE · Jun 10, 2025 · 15 MIN
362: How He Used Social Media To Build $50M In Real Estate
from The DealMachine Real Estate Investing Podcast · host Sam Primm
Sam Primm didn’t just grow a massive following—he used social media to scale a real estate portfolio now worth over $50 million. In this episode, he breaks down the exact strategy behind his content, how it generates deals and private money, and what most real estate investors get completely wrong about building a brand online. Whether you’re on your first deal or your hundredth, Sam’s playbook will change how you think about posting. KEY TALKING POINTS: 0:00 - Sam Primm’s Social Media Following 0:12 - How His Ideation Process For His Content Started 2:44 - How He Comes Up With Ideas Now 5:12 - How The Algorithm ACTUALLY Works 9:16 - What Makes A Post Go Viral? 14:29 - How Sam’s Using AI In His Content 15:19 - Outro LINKS: Instagram: Sam Primm https://www.instagram.com/samfasterfreedom/ Website: Sam Primm https://freerentalwebinar.com/ Instagram: David Lecko https://www.instagram.com/dlecko Website: DealMachine https://www.dealmachine.com/pod Instagram: Ryan Haywood https://www.instagram.com/heritage_home_investments Website: Heritage Home Investments https://www.heritagehomeinvestments.com/
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What this episode covers
Sam Primm shares the content strategy behind his $50M real estate portfolio—and how investors can use social media to attract deals and raise capital.
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362: How He Used Social Media To Build $50M In Real Estate
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