362: Inside The Classic Cocktail Revival with Jennifer Brian

Bourbon Lens welcomes Jennifer Brian, "Cocktail Evangelist" and founder of Make & Muddle, to discuss her upcoming book, The Classic Cocktail Revival, which released in September 2025 from the University Press of Kentucky. Born in the Bluegrass and shaped by deep family roots in Eastern Kentucky, Jennifer's earliest memories of hospitality, food traditions, and gracious gatherings laid the foundation for her 25-year career in the hospitality industry. From luxury catering and event planning to becoming a nationally recognized cocktail evangelist, her work centers on collaboration, education, and making cocktails approachable for everyone. In this episode, Jennifer shares the inspiration behind The Classic Cocktail Revival, exploring why timeless cocktail recipes are experiencing a resurgence and how classic techniques continue to resonate with modern drinkers. We also dive into the story behind Make & Muddle, Jennifer's craft syrup and shrub company designed to simplify beverage making without sacrificing quality. Whether you're a professional bartender or a home host, Jennifer explains how thoughtful ingredients and a collaborative spirit can elevate any cocktail experience. You can purchase the book wherever books are sold, including at Carmicheal's in Louisville.   We encourage you to support your local independent bookstore this holiday season.   Stream this episode on your favorite podcast platform, and if you enjoy what you hear, we'd love for you to leave us a review. We're incredibly grateful for your continued support over the past six years. A special thank you goes out to our amazing community of Patreon supporters—your support helps keep Bourbon Lens going strong! If you're enjoying the podcast, consider leaving a 5-star rating, writing a quick review, and sharing the show with a fellow bourbon enthusiast. You can follow us @BourbonLens on Instagram, Facebook, LinkedIn, and X. Want to go a step further? Support us on Patreon for exclusive behind-the-scenes content, Bourbon Lens swag, access to our Tasting Club, and more. Have questions, feedback, or guest suggestions? Drop us a line at [email protected]. Explore BourbonLens.com for blog posts, the latest whiskey news, our full podcast archive, and detailed whiskey reviews. Cheers, Scott & Jake Bourbon Lens