367: Not Every Offer Is a First Offer: A Live FMS Coaching Call with Pigasus Meats

What happens when you launch an offer that seems like a no-brainer... and nobody buys it? In this episode, you'll listen in on a real Farm Marketing School coaching call with Lexi from Pigasus Meats. Lexi came to the call frustrated because their Simple Supper Box subscription had only attracted one customer after months of promotion. As we dug into the problem, we uncovered a lesson that applies to every farm business: Not every offer is the right first offer. Many farmers assume that if an offer isn't selling, the offer itself must be flawed. But sometimes the real issue is where that offer sits in the customer journey. A meat subscription might be a fantastic offer. A membership, bundle, or annual commitment might be a fantastic offer. But if you're asking brand-new customers to make a big commitment before they've built trust in your farm, even a great offer can struggle. In this coaching call, you'll hear us explore: How customers move from stranger to superfan Why some offers belong later in the customer journey The mistake farmers make when they lead with a high-commitment offer How to identify the products that should come before your premium offer Why sequencing matters just as much as pricing and positioning If you've ever launched something that didn't get the response you hoped for, this episode will challenge you to look beyond the offer itself and ask a different question: Is this the right offer... for this stage of the relationship? This Week's Homework Challenge: Make a list of every offer in your business. Then put them in order based on what a brand-new customer should buy first. What's the easiest, lowest-risk way to get started with you? What's the next step after that? And what comes after that? When you're done, look at your most profitable offer and ask yourself: Have I earned the right to present this offer yet? Because not every offer is a first offer.   Helpful Links & Resources What email provider do I use? I recommend Kit.com -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! Thank You to Our Podcast Sponsors: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Farm Marketing School is my step-by-step monthly membership program for direct-to-consumer farmers who are ready to treat marketing like a system, not a guessing game. Inside, you'll get plug-and-play projects, templates, monthly coaching, and a repeatable framework to help you grow your email list, run stronger promotions, and increase sales (whether you're a vegetable, meat, CSA, flower, dairy, microgreen, or value-added farm). Your investment is only $69/month. Over 20 marketing projects to choose from. Learn more and enroll at: www.mydigitalfarmer.com/fms Support the Podcast: Love the My Digital Farmer Podcast? Help me reach more farmer earbuds! Subscribe on your favorite podcast app so you never miss an episode. ⭐️  Leave a Review on Apple Podcasts, because it helps other farmers find the show. Share this episode with a fellow farmer or small business owner. Or forward my weekly email about the show to a farmer! (Get on that email list here to get more marketing tips: www.mydigitalfarmer.com/subscribe)