#37 | 5 Ways to Differentiate Yourself from the Competition

To be successful school owners need to show customers what makes their service different. The challenge is differentiating enough to stand apart while making sure you still check all the boxes for the parents. Today we talk about five ways that a small business can be effectively be different. In this episode 5:00 - Product 6:30 - Premium Pricing 7:07 - Demographics 11:15 - Service 13:15 - Business Plan 14:10 - People go because 15:45 - Building relationships 16:40 - Going above and beyond 18:05 - Reputation 20:00 - Reputation Management 21:58 - Active Pursuit 23:55 - Long term vision 26:43 - And then what 27:53 - M squared 28:30 - Price