#37 AI Strategy vs AI Activity: What CMOs Actually Know with Dorothea Gam, Mouseflow

Most marketing teams feel behind on AI. Dorothea Gam thinks that feeling is mostly wrong, and that the real risk is moving fast without thinking clearly.In this episode of Frenemies, Julia sits down with Dorothea Gamm, CMO at Mouseflow, a product analytics platform that sits very close to real customer behavior data. Dorothea has been at the forefront of integrating AI into Mouseflow's marketing function and recently led roundtables on AI in marketing at SaaSiest.This conversation is practical, honest, and grounded in what's actually working — not what sounds good on a panel.Topics covered in this episode:Why most companies have AI activity, not an AI strategy, and why that's okay for nowThe "chill pill" take: why you're probably not as behind on AI as you thinkHow to start with AI when your data foundation isn't perfect yetWhy Claude is transforming how marketing teams work with data in real timeThe death of MQL scoring, and the shift to signal-based intentHow AI is changing the collaboration between sales, marketing and productWhere human judgment still matters most in marketing decisionsWhy your competitors have access to the same AI toolsFollow Dorothea Gam on LinkedIn Learn more about Mouseflow