37: Drawing Up the Perfect Marketing Mix for Silicon Valley ComicCon

Not all heroes wear capes. Trip Hunter, CEO of Silicon Valley ComicCon, just happens to work with people who do. When he was tasked with creating buzz for the con from scratch in its inaugural year, Trip had just two weapons at his disposal: a renegade mind and Steve Wozniak. Two cons and a couple star-studded celebrity squads later, the event is looking to build on the massive success Trip helped generate. In this episode, you'll learn the secrets that make Trip one of the bravest marketers in the world today. He has led groundbreaking campaigns for an array of companies like Renegade, Fusion-io, and Primary Data—always looking to boldly go where no marketer has gone before.