#37 How a Recruiting Website Tripled Organic Traffic in 6 Months

Here's a milestone for the Growth Machine team: our first unblinded case study! Ben Siegel, CEO and co-founder of Scholars, joined us in a webinar where he talks about Scholars's content and marketing strategy. We edited this webinar into this week's 25-minute episode. Enjoy! Show Notes 1:21 - Ben Siegel, CEO and Co-Founder of Scholars, talks about their decision to include content from the very start of their marketing strategy.  4:01 - How Scholars first began working with Growth Machine.  5:08 - The original content plan pivoted to support the direction Scholars was heading in, and from there, traffic saw an increase.  9:11 - The increase in traffic helped Scholars grow an email list of over 20,000 subscribers.  12:00 - Why Scholars decided to start their podcast The Internship Show, and how their podcast ties in with their overall marketing strategy. 15:44 - Ben discusses a few of Scholars' customers and how they initially entered the sales funnel. 19:00 - What's next for Scholars?  20:02 - Audience Q&A Links: How a Recruiting Website Tripled Organic Traffic in 6 Months Scholars (1:18) Demand Curve (4:18) The Writer Finder (4:48) The Internship Show (12:00) Growth Machine: https://growthmachine.com/ https://twitter.com/growthmachine__