37. How Christi Johnson’s Podcast Became the Backbone of Her Business (and Helped Launch Her Coaching Offer)

What if your podcast could build your business before you even have an offer?In this episode of  Podcast Cafe, I’m joined by Christi Johnson, business coach and host of The Dream Biz Podcast, to talk about how starting her show helped her find clarity, build authority, and ultimately launch a sustainable coaching business.What began as a passion project during the pandemic turned into the training ground and marketing engine for her current business. Christi shares how podcasting gave her the confidence and credibility to become a coach—and how her show is now the backbone of all her content, from blog posts to lead magnets, social media, Pinterest, and email.Whether you’re just starting out or ready to repurpose smarter, this conversation is full of insight into how podcasting can support your long-term goals.In this episode:How podcasting gave Christi the confidence to start coachingWhy her podcast is the foundation for all of her contentHer evolution through 3 podcast names—and what each one taught herExactly how she repurposes episodes into blogs, emails, reels, carousels, Pinterest pins, and moreTips for staying consistent without burning outWhy sustainable growth matters more than doing what you "should"Listen to my episode on The Dream Biz Podcast: https://podcasts.apple.com/us/podcast/161-market-your-podcast-work-smarter-not-harder-with/id1550796668?i=1000700891403 Connect with Christi:The Dream Biz Podcast: https://christijohnsoncreative.com/podcast/Christi’s Coaching Program – Dream Biz Strategy Lab: https://christijohnsoncreative.com/mastermindFollow Christi on Instagram: https://www.instagram.com/christijohnsoncreative/Resources mentioned:TailwindAmy Porterfield’s PodcastHow I Built ThisThe Goal Digger PodcastConnect with me, Hayleigh Hayhurst:Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠Website: ⁠https://www.espressopodcastproduction.com/⁠Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/