37 - Live from The Podcast Show London 2026: Trends and Takeaways

The Irish Marketing Podcast went international this week, broadcasting live from the Podcast Show 2026 at the iconic Business Design Centre in Islington, London — where the biggest names in audio gathered to shape the future of the industry.Jennifer Dollard, Content Director at ACAST, unpacked why video has gone from question mark to core strategy, and why the industry's professionalisation is accelerating faster than anyone expected.Tom Webster, partner at Sounds Profitable and a 20-year audio veteran, shared fresh findings from a landmark UK advertising landscape study and explained why multi-channel is no longer optional. And Ruth Fitzsimmons, Director of Digital at Bauer Media Ireland, offered her perspective on what all of this means for the Irish market. Whether you're a brand, an agency, a creator, or simply someone who loves the world of audio, this episode is packed with actionable insight from the people driving the industry forward. Hit follow so you never miss an episode.Presenter – Daryl MoorhouseSound Engineer – Sean Byrne🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin▶️  Subscribe to our Youtube channel📰  Subscribe to The Irish Marketing Podcast Monthly NewsletterIf you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via [email protected]