#37: Rethinking journalism around people’s needs. A talk with Olli Seuri (co-founder of Uusi Juttu, Finland)

In this episode of the ScreenME Podcast, Ulrike Rohn has a conversation with  journalist, academic and media entrepreneur Olli Seuri who shares what it takes to build a new kind of digital news organisation. Drawing on his experience as co-founder and editor-in-chief of Uusi Juttu in Finland, he explores why audiences are increasingly frustrated with clickbait, information overload and distant forms of journalism—and why the future may lie in human-to-human media, fewer but more relevant stories, transparency, and stronger relationships with members. The conversation also covers entrepreneurship, audience engagement, media routines and advice for the next generation of journalists. Key quotes“We could actually serve people better with less content than with more content.”“We try to have the news experience, but told human to human.”“What is it that I could build that could be important to people in their everyday lives?”Olli Seuri is the editor-in-chief and co-founder of Uusi Juttu. He is an award-winning journalist and an academic, who has authored books on journalism practice and the media environment. During the 2019–2020 academic year, Seuri served as a professor of practice in journalism at Tampere University, and in 2022 he was a visiting scholar at the Wilson Center in Washington, D.C.Keywordsjournalism, media innovation, digital media, media entrepreneurship, audience engagement, human-to-human media, future of journalism, news avoidance, trust in media, membership model, subscription media, media startups, clickbait, information overload, audience needs, media management, professional journalism, podcasting, Uusi Juttu Host: Ulrike RohnSound: Tanel Kadalipp (episode 1-14), Sangam Panta (episode 15 -https://bfmentrepreneurhub.tlu.ee/screenme-podcast/