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376: The B2B Customer-Obsessed Growth Engine episode artwork

Dec 22, 2023 47 min

376: The B2B Customer-Obsessed Growth Engine

from Renegade Marketers Unite Hosted by Drew Neisser

Being customer obsessed has always sounded like a good idea. And here's a stat that should catch your (and your C-Suite's) attention: "Customer obsessed companies have 10% higher performance numbers in revenue, growth and profits, customer satisfaction, and employee satisfaction. That's 3x the rate of companies that are not customer obsessed." In this episode, Forrester's Lori Wizdo shares how CMOs can take the reins and help their companies develop customer obsessed growth engines. Tune in to learn why you need one, how to pilot one, and how to flip the script from "data-driven" to "insight-driven" strategy. You won't want to miss it! For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

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376: The B2B Customer-Obsessed Growth Engine

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This episode is 47 minutes long.

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This episode was published on December 22, 2023.

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