377: 160 Wholesale Deals A Year—With Just 7 People

Daniel Hoey scaled his wholesale company to 160 deals a year with just seven people on payroll—without being a real estate expert himself. In this episode, he reveals how a relentless focus on culture, data, and purpose-driven leadership became his unfair advantage. You’ll hear his plan to double production to 240 deals, his secret to keeping marketing under 30% of revenue, and why his team almost never turns over. KEY TALKING POINTS: 0:00 - Intro 0:26 - An Overview of Daniel Hoey’s Business 4:27 - Setting A Target of 240 Deals/Year 7:34 - The Structure Of His Team 9:25 - The Importance Of Answering In The Evenings 12:04 - The Other Businesses He Ran Before Investing 16:32 - Why He Likes Wholesaling 18:26 - His Approach To Marketing Spend & Top KPIs To Track 28:47 - Other Aspects of Wholesaling That He Likes 29:53 - Lessons He Learned From The Property Management Side of the Business 31:15 - His Advice On Leadership 41:44 - Where You Can Find Daniel Hoey 42:18 - Outro LINKS: LinkedIn: Daniel Hoey https://www.linkedin.com/in/daniel-hoey-911218162/ Instagram: David Lecko https://www.instagram.com/dlecko Website: DealMachine https://www.dealmachine.com/pod Instagram: Ryan Haywood https://www.instagram.com/heritage_home_investments Website: Heritage Home Investments https://www.heritagehomeinvestments.com/