#379 André Medeiros, Head de Marketing e E-commerce da Hortifruti ▷ Como construir confiança para vender alimento no digital

from Líderes de Marketing e Vendas · host InboundCycle Brasil

Neste episódio do podcast Líderes de Marketing e Vendas, conversamos com André Medeiros, Head de Marketing e E-commerce da Hortifruti, sobre os desafios de escalar uma operação digital de alimentos frescos, um segmento em que a perecibilidade, a logística e a expectativa do consumidor tornam cada pedido mais complexo do que no varejo tradicional. André também compartilha como a operação constrói recorrência e hábito de compra, o papel da marca física na confiança do consumidor online, a separação de pedidos feita dentro da loja e a integração entre sistemas, canais e equipes. A conversa também aborda o atendimento por WhatsApp, a sazonalidade dos produtos frescos e o que ele enxerga para o uso de inteligência artificial, dados e automação no varejo alimentar. LinkedIn André Medeiros: https://www.linkedin.com/in/andr%C3%A9-abrah%C3%A3o-greco-de-medeiros-7394763b/

Episode metadata supplied by the publisher feed · Published Aug 26, 2026

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#379 André Medeiros, Head de Marketing e E-commerce da Hortifruti ▷ Como construir confiança para vender alimento no digital

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