#38 11.9M social media reach without booked deliverables - how to influencer event with Steve Madden

from Inside Fashion Marketing by Zalando Marketing Services · host Zalando Marketing Services GmbH

Today Andreas unpacks Steve Madden's influencer event secrets together with their very own Lisanne Stolk, Trade Marketeer at the shoes and accessories brand. Steve Madden not only used their latest influencer event in Berlin to create extraordinary and unique onsite campaign content but also generated enormous buzz on social media, without even booking any deliverables with the influencers. Tune in to get to know what they've been doing exactly to reach outstanding KPIs! You want to dive even deeper into the KPIs itself? Find the case study here!

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This episode is 15 minutes long.

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This episode was published on November 23, 2023.

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