38. Are you focusing on the wrong thing in your marketing?

38. Are you focusing on the wrong thing in your marketing? Welcome to this episode of Online Store Success. Today I’m chatting about focus, particularly where you're focusing most in your marketing efforts. You see after 6.5 years of coaching eCommerce clients AND building and scaling my own online 7-figure fashion business I’ve learnt much about marketing and common pitfalls we find ourselves in as small business owners. There’s one huge pitfall I see (and have landed in myself many a time) that I see time and time again. And this pitfall costs us customers, sales, time and frustration. Because if we are doing this one thing wrong, it will drastically affect the success of our marketing efforts (and business). It’s something that I can confidently say we’ve all been guilty of doing at some stage in our business. So what is it you ask?  Tune in and found out! ************** I hope you found this episode helpful and that you will think of me next time you go to write your marketing copy. This is just one small snippet of what I teach in my program, Online Store Success which is coming back VERY soon. Online Store Success is my 12-week program that shows you how to Build and Scale a magnetic eCommerce store that makes sales 24/7 (without the overwhelm). Put your name on the waitlist here: https://jodieminto.com/online-store-success And take a look at all of my programs here: www.jodieminto.comOR TUNE IN: APPLE PODCASTS | SPOTIFY | GOOGLE PLAY