#38 Why people don't use CRMs and how to fix that with Jeroen Corthout, Co-Founder Salesflare

"The best CRM user is often the worst-performing sales rep" is an extreme quote from a VP Sales we know. But the reality is, CRM adoption is an issue most, if not all entrepreneurs struggle with to get value from technology and not only wasted efforts. 3 things we learnt from Jeroen Corthout, Co-Founder of Salesflare are 1️⃣ Don't over-integrate: No-code, vendor-agnostic solutions like Zapier can often help you setup workflows and transparency quicker, easier, at a lower investment than (over-)paying for Enterprise / Ultimate editions from established CRM providers. 2️⃣ Confidence is king: Many sales people seem to talk more than they listen because they are not confident enough to ask questions or "lose the deal by not selling enough". 3️⃣ Product-led-growth works!: After 2-3 years of founder-led sales, Jeroen managed to build Salesflare to 2'000+ customers mainly via product-led- growth. Still today, he only has 1 other sales person besides him getting customers.