#380 Leonardo Franklin, Diretor de Marketing e Negócios Digitais das Farmácias Nissei ▷ Como a farmácia se torna hub de saúde e canal digital

from Líderes de Marketing e Vendas · host InboundCycle Brasil

Neste episódio do podcast Líderes de Marketing e Vendas, conversamos com Leonardo Franklin, Diretor de Marketing e Negócios Digitais das Farmácias Nissei, sobre a transformação do varejo farmacêutico, um setor em que a farmácia deixou de ser apenas ponto de venda de medicamentos e passou a funcionar como porta de entrada para serviços de saúde e bem-estar. Leonardo compartilha como a rede trabalha a experiência unicanal entre loja física, aplicativo, site e WhatsApp, o papel da logística e do sortimento na competição com marketplaces, e o que muda quando o cliente é híbrido. A conversa também aborda o uso de CRM e dados na personalização do relacionamento, os clubes de relacionamento e as aplicações de inteligência artificial no atendimento, na previsão de demanda e na produtividade das equipes. LinkedIn Leonardo Franklin: https://www.linkedin.com/in/leo-franklin/

Episode metadata supplied by the publisher feed · Published Aug 27, 2026

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#380 Leonardo Franklin, Diretor de Marketing e Negócios Digitais das Farmácias Nissei ▷ Como a farmácia se torna hub de saúde e canal digital

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