381: Do Your Ideal Coaching Clients Want What You Offer? - Listener's Choice Episode

Find the FULL NON-AI TRANSCRIPT at ProsperousCoach.com/381.This episode is short and part of the series called Smart & Profitable Coaching Niches. If you’re new to this podcast and struggling to determine a strategic coaching niche, this series is for you. Check out all the episodes in this series at prosperouscoach.com/niche.There’s something I hear nearly all new coaches say … they say “there’s a real need for that niche” or “that audience really needs help with this”. If I’m their business coach I encourage them to think differently.Shift from tracking needs to tracking wants.In the world of attraction, wants are more compelling than needs with few exceptions. So instead of thinking about a person’s or a group’s needs, think instead about their wants – the desire that compels them to action.All people have needs. And as newly trained coaches we have a heightened sense of this.But not all people are seekers — people who do invest in their own personal or professional growth. Seekers are people with urgent WANTS. They want something and they are willing to pay well for help to achieve it.Coaches are seekers. But that’s just an example to help you realize what a seeker is about. I don’t recommend new coaches target other coaches as clients. It’s a much over marketed to audience.You want an audience that helps you stand out in the crowd of coaches and other people trying to attract attention.