384. How Lori Harder is Building a Women-First Company in Lite Pink

We’ve talked before about our journey to becoming investors in Lite Pink, a women-led beverage company founded by Lori Harder with a mission of empowering other women and sparking conversations. Now we’re excited to dive further into her story with the woman herself!She shares her inspiring story. Lori had a small, isolated life growing up—she grew up in a small town, was homeschooled, and had a very restrictive religious upbringing. Once she started branching out she found that it was really hard to make friends, especially quality ones. She knew she was meant for something bigger. And as she pursued that, she realized that there is only so much that you can do by yourself. You need a network, a tribe, to help you in life. That’s where her business started, and that’s at the core of what she does today.She also talks about:Making the most of unexpected delays,creating genuine connections, andasking for help in building your business.The biggest message we took away from this conversation is that you are never alone. Whether it’s the struggles you face in your business, the problems you’re trying to solve in your own life, or the message you’re trying to shout out to the world—there are people with you where you’re at that you can create a community around.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:loriharder.comlitepink.comInstagram: @loriharder + @drinklitepinkInvest in Her: Our Journey to Becoming Investors in Lite Pink - Part 1 — The Product BossNeed help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Want access to over 300 business tools and resources to help you effectively run your product-based business? Grab The Product Boss Resource Guide now!Connect:Website: theproductboss.comInstagram: @theproductboss