#385 Grasiella Drumond, Gerente Executiva de Marketing e Digital da Águia Branca ▷ Como transformar mais de 50% da receita em vendas digitais

from Líderes de Marketing e Vendas · host InboundCycle Brasil

Neste episódio do podcast Líderes de Marketing e Vendas, conversamos com Grasiella Drumond, Gerente Executiva de Marketing e Digital da Águia Branca, sobre a transformação digital da empresa e a evolução dos canais de venda, que hoje representam mais de 50% da receita. Falamos sobre integração entre canais físicos e digitais, growth, CRM, e-commerce, qualidade de dados e personalização da jornada do cliente. Também exploramos o uso de automação e inteligência artificial para tornar a experiência de compra mais fluida, reduzir a dependência de mídia paga e criar novas oportunidades de relacionamento e recorrência. Grasiella ainda compartilha sua visão sobre como dados e IA podem transformar o futuro do transporte e do turismo. LinkedIn Grasiella Drumond: https://www.linkedin.com/in/grasidrumond/

Episode metadata supplied by the publisher feed · Published Sep 8, 2026

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#385 Grasiella Drumond, Gerente Executiva de Marketing e Digital da Águia Branca ▷ Como transformar mais de 50% da receita em vendas digitais

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