#388 Aluysio Ferreira, Head de Geração de Demanda da Sólides ▷ Como conectar geração de demanda, retenção e métricas de negócio

from Líderes de Marketing e Vendas · host InboundCycle Brasil

Neste episódio do podcast Líderes de Marketing e Vendas, conversamos com Aluysio Ferreira, Head de Geração de Demanda da Sólides, sobre como estruturar uma operação de geração de demanda que integra canais, times e conteúdo, e o papel do marketing na retenção de clientes e nas métricas de negócio. Aluysio compartilha como a Sólides chegou ao mix de mídia paga, CRM, conteúdo e eventos sob a mesma estrutura, e como playbooks e rituais de revisão das estratégias ajudam a escalar a operação. A conversa também aborda o objetivo de cada formato de conteúdo, a nova função do blog com a chegada da inteligência artificial, a relação entre marketing e churn e métricas como lifetime value e CAC Payback. LinkedIn Aluysio Ferreira: https://www.linkedin.com/in/aluysioferreira/

Episode metadata supplied by the publisher feed · Published Sep 11, 2026

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#388 Aluysio Ferreira, Head de Geração de Demanda da Sólides ▷ Como conectar geração de demanda, retenção e métricas de negócio

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