389: Forrester's Transformative B2B Marketing Playbook

In the ever-evolving rodeo we call "B2B marketing," CMOs have a lot to juggle. From navigating demographic shifts to lassoing elusive budget approvals, this episode dissects the critical skills needed to not just stay on the bull, but to lead the stampede in marketing-led transformation.  In this episode, Forrester's Matt Selheimer shares his hard-earned insights into a wide-reaching range of important strategic recommendations, including:  Navigating the preferences of Millennial and Gen Z buyers  Securing and optimizing marketing budgets with a VC's savvy  Selling in the long-term value of consistent brand investment  Building agile, customer-centric "two-pizza teams"   Broadening the scope of marketing metrics beyond pipeline Tune in with your notepad (or your favorite AI assistant) ready, as we uncover the future of B2B marketing, one insightful tip at a time!  For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/