#39: 2021 Holiday Shopping Changes

AMZ Deals have already started. Goodby Layaway, Hello Affirm financing! WMT is doing away with Layaway. Be prepared to find a place to hide those Holiday gifts. Shop early Think experiences, and out of the box. As a brand, assuming you have inventory, this is your time to shine! Also, get scrappy! Think out of the box: Facebook and IG DM Selling (think like a boutique) Social Media Advertising Spruce up your website - add add an email capture form, create a holiday freebie (5 ways to stay sane with family in town, or 3 Thanksgiving Day breakfast staples) to capture higher than normal traffic. Add subscription options Add giftable options (gift pack, gift wrapping) Think about your shopper experience long-term and build a strategy around it (this is called a funnel) Show up with a deal - just like everyone else! But stay profitable Get help with your Marketing! http://growthspurtsalesandmarketing.com/