39. Camille Ferron & Gaby Mitton: Building a Brand That Empowers Women

In this episode, Vero sits down with Gaby Mitton and Camille Ferron, the founders of Maritime Women, an athletic and loungewear brand created with the mission of empowering women through comfort, style, and community. Recorded inside their beautiful storefront in Moncton, this conversation explores the real story behind building a brand - from the original idea born during the pandemic to relaunching the business through an unexpected partnership and eventually opening their first store. Gaby shares how the brand first came to life in 2021 while she was exploring her creativity during lockdown, and how the concept of Maritime Women was inspired by her roots and the strength of the women who shaped her life. Camille then shares the surprising moment when she reached out to Gaby with the idea of bringing the brand back to life - starting with a simple message that eventually turned into a business partnership. Together, they talk about the reality of entrepreneurship: the risks, the financial challenges, the unexpected opportunities, and the importance of trusting the process even when the path isn’t clear. Throughout the conversation, one theme stands out clearly: women supporting women. Gaby and Camille explain how this value shapes everything they do - from the way they run their business to the way they create space for other women in their community. This episode is a powerful reminder that entrepreneurship isn’t just about building a business - it’s about building relationships, creating community, and having the courage to follow the ideas that keep calling you. Connect With Maritime Women: Store location: 16 Church Street, Moncton, NB Website: www.maritimewomen.ca Instagram: @maritimewomen   To learn more about EmpowerElle, visit: www.empowerelle.ca Follow on Instagram @empower_elle