#39 - Gail Kurpgeweit - Pivot North Consulting
from Behind the Food Hosted by Jimmy Feeman & Daniel Yarzagaray-Modjeska
In this episode of the Behind the Food Podcast, host Daniel interviews Gail Kurpgeweit, a seasoned entrepreneur in the food industry. Gail shares her journey from starting a cupcake business to developing a successful CPG brand through her innovative menu-to-market program. The conversation delves into the challenges of food manufacturing, the importance of compliance, and effective distribution strategies for emerging brands. Gail emphasizes the need for new CPG founders to focus on building an audience, understanding their market, and innovating their products to stand out in a competitive landscape. She also discusses her future plans for expanding her manufacturing capabilities and the importance of strategic growth in the food industry. 00:00 Introduction to Gale and CPG Journey 05:58 Menu-to-Market: Bridging Restaurants and Retail 11:47 Lessons Learned in Manufacturing and Compliance 26:06 Holistic CPG Solutions 32:04 Development Pipeline Dynamics 39:02 Strategies for Established Brands 47:21 Future Innovations and Expansion Connect with Gail Website Instagram LinkedIn Connect with the Hosts 👤 Jimmy Feeman – Linktree 👤 Daniel Yarzagaray – LinkedIn
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