#39 Liisa Kelo - Value Chain Development Manager at FSC (Forest Stewardship Council)

This week we’re meeting with Liisa Kelo, Value Chain Development Manager at FSC. The Forest Stewardship Council mission is to promote environmentally sound, socially beneficial and economically prosperous management of the world's forests. Its vision is that we can meet our current needs for forest products without compromising the health of the world’s forests for future generations.In this episode Liisa takes us into the world of wood and fashion. Listening to this episode will allow you to better understand the action of FSC, the textiles of cellulose origin and the stakes around wood in the world. CONTENT TO FIND YOUR WAY IN THE EPISODE1:05 : Liisa presents herself2:34 : Why she decided to dedicate her life to sustainability 3:14 : Her definition of sustainable fashion05:21 : What is her job ? 07:09 : What is FSC? Who is it for? What is it for? How do you get it? 11:24 : How much does it cost ? How long does it last? 12:16 : What does it bring? What is at stake around wood ?15:23 : What is the link between fashion and FSC ? 17:00 : What is Viscose, Lyocell, Modal, Acetate19:50 : To what extend those fibers are really sustainables ? 21:40 : The Fashion Forever Green Pack25:27 : How can the fashion industry accelerate its sustainable revolution ? 28:35 : What makes her feel optimistic ? And what are the biggest challenges in the coming years? 31:33 : Quick rapid fire questions section       KEY LEARNINGS « Sustainable fashion is fashion that is sourced and produced responsibly, both environmentally and socially, but it's also renewable and circular.  And essentially, it's fashion that has a positive social, environmental and economic impact.  » « What we want to do at FSC is to strive for the best results for the forest. »« We're encountering a major problem, it’s that at least half of cellulosic fiber is still not certified. So we don't really know where they're coming from. That could be coming from areas from deforestation or human rights violations. And so leaving these forests unprotected and vulnerable is a major issue. »TO SUPPORT SMART CREATION THE PODCASTDon’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast.To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/ Hosted on Acast. See acast.com/privacy for more information.