39 | The One With the 7 Supplier Negotiation Levers Most DTC Founders Miss

Most DTC founders think supplier negotiation starts and ends with price.It doesn’t.In this episode, Lara breaks down the seven things you can actually negotiate with suppliers, why price is often the weakest lever, and how to frame your asks so suppliers want to say yes instead of quietly deprioritizing you.This is a tactical, no-fluff playbook you can use on your very next PO.What you’ll learn in this episode:Why negotiating on price alone leaves money on the tableThe 7 supplier terms you can negotiate (and which matter most)Simple scripts that get better terms without damaging relationshipsHow suppliers actually think about your asksWhen to push, when to accept, and how Finance changes the gameIf this episode helped make your supply chain a little less painful, share it with another founder because nobody deserves to learn these lessons the hard way. Follow Supply Chain Moves wherever you get your podcasts.Connect with Lara & Move Supply ChainWant to keep learning and connect with Lara and the Move Supply Chain community?Follow & Subscribe:⁠LinkedIn – Move⁠⁠LinkedIn – Lara⁠⁠X – Move⁠⁠X – Lara⁠⁠Facebook⁠⁠Instagram⁠⁠YouTube⁠Get more insights:⁠Unboxed Weekly⁠ – Lara’s newsletter on DTC supply chain moves⁠Lara’s AI Brain⁠ – Ask Lara’s AI anything about supply chain⁠SC Lounge⁠ – Join Move Supply Chain's free Slack community for DTC founders