39. The Power of Voice with Laura Larios

Have you wondered how the voice relates to the regulation of your nervous system? We're joined (for the second time!) by nervous system expert, Laura Larios. She helps us understand the power of our voices and our nervous systems to create more impactful marketing in our businesses. Laura discusses the difference between voice messaging vs. text messaging, the link between voice marketing as a tool for conscious connection, and how we can use our nervous system as our superpower. Laura is the founder & CEO of The Potent CEO – a highly sought-after consulting & coaching brand that delivers customized world-class nervous system, cortisol, & adrenal support for high-performing women in the corporate, network marketing, entrepreneurial, & coaching industries. She has a background in counseling psychology, polyvagal theory, nervous system stabilization, somatic practices, brain rewiring, and neuroscience. Show Notes: -Fight-Flight, Freeze, and Fawn are all necessary to our survival -We can recognize our stress responses in order to help other parts of our brains to work effectively (like the prefrontal cortex, necessary in making decisions) -Using neuroception to detect safety or danger -Hearing is the fastest of our senses - it takes less energy to use hearing than it does to write something out (we can process up to 400 words/minute) -Using voice messaging more frequently vs. text messaging -With audition, we're able to interpret emotion and can have more access to oxytocin -Texting leaves room for interpretation and your own perspective. It can also heighten your cortisol levels -Businesses using voice marketing as a tool for conscious connection -Becoming aware of voice in fight-flight and freeze: biological acknowledgment -The power of the pause: how this can impact the nervous system -Vagal toning exercises to downregulate the nervous system Resources: -Visit Laura's Website -Apply for Rewire Results here -Laura's Instagram: @lauralisalarios -Listen to Episode 26 of the podcast with Laura -Lindsay's Instagram: @myvitalside -Join Lindsay in her community: The Vital-Side Membership -Cait's Instagram: @caitrossco -Visit Cait's Website Join our community: bit.ly/rewirethepodcast Podcast disclaimer can be found by visiting: bit.ly/rewiredisclaimer