#39 Why AI Checkers Don't Work: A Content Agency's POV

The Growth Machine Marketing Podcast is back! And we're excited to jump back in with a topic that has been all the buzz lately. Our VP of Content, Heather, and CEO, Nora, are here to discuss both sides of the AI coin. Does it have a place in content marketing, what are its limitations, and what is Google's algorithm favoring? We chat about: The accuracy of AI checkers Why human-generated content remains the best investment Which types of tasks AI can be useful in And much more! Show Notes: (0:55) After a long hiatus, we're back! We remain cautiously optimistic about AI, and Nora explains why. (05:05) How AI takes away the mental strain of having to start from zero. (08:29) What are some things that AI is not particularly good at? (12:39) AI and humans continue to differ in the way that they process and classify information.  (16:33) Heather shares her experiences working with our freelance writers amidst the emergence of ChatGPT. (21:30) The over-promise of AI tools and why investing in human writers and editors is the best decision you can make for your content. (26:29) Google continues to favor articles that share unique perspectives. Is Google making movements towards penalizing AI content? (31:21) It all comes down to quality vs quantity, where quality always wins. (34:54) Despite the many changes and updates throughout the years, Google has not changed their stance on rewarding high-quality, authoritative content. (36:55) Keyword research and strategy: Can AI assist in planning your SEO content? (40:54) We've got the much-awaited tea you've been asking for. We've tested numerous AI content checkers. And the results are in... (46:01) Our final take: Work with writers and teams that you can fully trust with your content. (53:01) Thanks for listening! We have more episodes coming your way, so make sure to stay tuned. Links: Are AI Detectors Accurate? Should You Use AI to Write Blog Posts? Grammarly (42:40) Connect with Nora and Heather: https://www.linkedin.com/in/noraschlesinger/ https://www.linkedin.com/in/heather-leith/ Growth Machine: https://growthmachine.com/ https://twitter.com/growthmachine__ https://www.linkedin.com/company/yourgrowthmachine/ Join our newsletter!