390. How Highlighting Overlooked Holidays Created a Thriving Business with Sarah Gulfraz of Peacock Supplies

For this Small Biz Founders episode, Masterminder Sarah Gulfraz comes to us all the way from across the pond—that’s England, FYI—where she runs Peacock Supplies as founder. Peacock Supplies offers party and gift supplies specializing in multicultural and multi faith celebrations. They sell both to stock international retailers, independent stockers around the world and direct to consumer.It’s pretty common to see Christmas, Easter, and many of the predominant faith-based holidays represented and celebrated throughout the world, but for anyone who falls outside of that religion, they may not see their holidays represented at all—at least not with the same amount of energy and excitement.We talk about:Sarah’s entrepreneurial influences,how her early work experiences shaped her for business, andwhere she gets her drive to always be innovating.Many of the best business ideas come from meeting a need that you have. Sarah wanted to address a problem she noticed when trying to get her kids as invested in her personal holidays as they were with the mainstream ones, and now she provides that to people around the world.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:peacocksupplies.comInstagram: @peacocksuppliesNo idea how to price your products? Just imagine what it would be like if you were 100% CONFIDENT in your pricing and could sell on ANY platform…without losing money or burning out. Pricing Your Products for Profit System is YOUR key to pricing your products correctly for multiple platforms so that you can take what you do from “expensive hobby” to profitable business. Grab Pricing Your Products For Profit System here!Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss