391: My Thoughts on Etsy for Product Based Brands // COACHING SESSION

LISTEN TO THIS EPISODE IF YOU EVER WONDER IF YOU SHOULD BE USING OR LEAVING ETSY IN YOUR PRODUCT BASED BUSINESSIn this episode, I’m breaking down the truth about Etsy. The pros, the pitfalls, and how to know if it should be your main sales channel or just one piece of the puzzle.This question came straight from a listener in our free community who’s making $150K a year on Etsy but feels trapped by high fees and limited growth. Etsy can be an incredible tool for traffic and proof of concept, but it can also stall your scalability if you rely on it as the foundation of your business.If you’ve ever asked yourself, “Should I stay on Etsy, leave Etsy, or even start on it in the first place?”…this episode will give you the clarity and strategy you need.What You’ll Learn in This Episode:The real pros of Etsy and how to leverage them without getting dependentThe hidden costs that eat into your margins (fees, ads, and the “always active” hustle)Why Etsy is built on transactions, not brand and why that matters for scalingHow to know if you’ve plateaued on Etsy (and why it happens at specific revenue levels)The framework I use with clients to transition from Etsy first → brand firstThe truth about converting Etsy buyers into lifelong customers (and what to do instead)When Etsy drives sales (and when it caps your potential)Timestamps:0:00 Introduction and Episode Overview02:12 Pros of Using Etsy for Your Business05:20 Cons of Using Etsy for Your Business14:49 Balancing Etsy with Direct to Consumer Sales18:35 Final Thoughts and Recommendations22:18 Community and Additional Resources📌 Have a question you want featured next time? Join the free podcast community below!Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateausJOIN THE FREE PODCAST COMMUNITY // ⁠⁠CLICK HERE⁠⁠FREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige