Business Growth Podcast

LISTEN TO THIS EPISODE IF YOU HAVE A PRODUCT CATEGORY BUT WONDERING WHERE YOU SHOULD PUT YOUR FOCUS FIRSTIn this Coaching Sessions episode, we're unpacking one of the most common questions I get from product-based founders: Should I focus on direct-to-consumer or retail first?We'll break down the strengths, tradeoffs, and realities of each model, why trying to master both too early often slows your growth, and how to determine which channel should become the foundation of your brand before you expand.If you're ready to scale but aren't sure where to focus your energy, this episode will help you make that decision with confidence.In this episode:How to know whether your product is better suited for eCommerce or retailThe biggest mistake founders make when choosing a sales channelWhy average order value changes your growth strategyThe difference between boutique retail and big-box retailWhen direct-to-consumer creates a competitive advantageWhy some products simply aren't built for retail shelvesThe non-negotiables every brand needs regardless of where you sellHow to choose one sales channel without limiting your long-term growthWhy mastering one channel first leads to faster scaling📌 Have a question you want featured next time? Join the free podcast community below!Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateausJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

LISTEN TO THIS EPISODE IF YOU ARE BUILDING A PREMIUM LUXURY BRAND IN A MAINSTREAM CATEGORYThe brands commanding the highest prices aren't selling better products, they're creating greater perceived value.In this episode, we're breaking down what actually separates premium brands from mainstream ones, why so many founders unintentionally undermine their own positioning, and the subtle shifts that transform a product from "just another option" into a brand customers aspire to own.If you've ever wanted to elevate your brand, increase your pricing power, or build deeper customer loyalty, this episode will change the way you think about branding, positioning, and the customer experience.In this episode:What truly makes a brand feel premium beyond its price tagThe biggest mistakes that instantly cheapen brand perceptionWhy identity matters more than features when selling premium productsThe subtle details customers notice even when they don't realize itHow to attract customers who want quality over discountsThe difference between selling a product and selling an experienceWhy premium brands never compete on priceThe psychology behind perceived value and customer trustHow to create a brand customers naturally believe is worth moreThe rapid-fire checklist every premium brand should follow📌 Have a question you want featured next time? Join the free podcast community below!Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateausJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

LISTEN TO THIS EPISODE IF YOU FIND YOURSELF LIVING IN SLACK ALL DAY PUTTING OUT FIRES WITH YOUR TEAMOne of the biggest shifts founders experience as they scale isn't selling more, it's leading more. And for many business owners, that transition is harder than expected.In this episode, we're unpacking why so many founders find themselves trapped in Slack, constantly answering questions, putting out fires, and becoming the bottleneck inside their own business. The reality is, your team should be creating more freedom…not more work.This episode was inspired by a question submitted by Grace inside The Founder Cafe free community, and we're breaking down the leadership shifts, systems, and communication strategies that allow your business to grow without requiring your attention every minute of the day.In this episode:The hidden reason founders become the bottleneck in their own businessWhy your team may not actually be the problemThe leadership shift that creates more ownership and accountabilityHow to stop answering the same questions over and over againThe systems every growing team needs to operate independentlyThe difference between hiring task doers vs problem solversWhy founders need to stop reacting and start leadingHow to create more freedom without sacrificing growthThe one mindset shift that changes how you manage your team forever📌 Have a question you want featured next time? Join the free podcast community below!Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateausJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

LISTEN TO THIS EPISODE IF YOU’RE ON THE AD TREADMILL AND YOU KNOW THEY COULD WORK BETTEREveryone is quick to blame Meta. The algorithm changed. The creative stopped working. The targeting is broken. You just need to test more ads. But what if your ads aren’t actually the problem?In this episode, I’m breaking down one of the biggest mistakes I see product-based businesses make: treating paid ads like an isolated sales channel instead of one piece of a much larger marketing ecosystem. Ads can get you the click…but they can’t compensate for weak positioning, a confusing website, disconnected organic content, underperforming email funnels, or an offer that simply isn’t compelling enough.If you feel like you’re stuck on the endless ad creative treadmill, constantly testing, spending, and hoping something finally sticks, this episode will help you identify where the real problem may be and what needs to be optimized before you spend another dollar trying to scale.In this episode:Why your ads might not actually be the problemThe biggest mistake brands make when trying to scale paid trafficThe hidden gaps that can quietly destroy your return on ad spendWhy more ad creative won’t fix a broken marketing ecosystemThe five areas I audit when ads aren’t convertingHow to identify where customers are actually dropping offWhy cold audiences expose problems your existing customers don’tThe one shift that can turn paid ads into a true growth engineWhat needs to be working before you put more money behind your marketing📌 Have a question you want featured next time? Join the free podcast community below!Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateausJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

LISTEN TO THIS EPISODE IF YOU WANT TO BUILD A BUSINESS THAT FEELS CALM, FOCUSED, AND IN CONTROL. NOT LIKE YOU'RE PUTTING OUT FIRES EVERY DAY.In this episode, I'm joined by Nikki Duncan, creator of the Calm Reset Method, for a conversation every overwhelmed founder needs to hear.We're breaking down a practical framework for reducing chaos inside your business, without sacrificing growth. Nikki shares how to identify what's actually urgent, prioritize what matters most, reduce decision fatigue, and create systems that allow you to lead with more clarity, confidence, and intention.Scaling isn't about doing more. It's about knowing what deserves your attention and letting go of everything else.In this episode:Why so many founders mistake busyness for progressThe hidden types of chaos slowing your business downA simple framework for prioritizing what actually mattersHow to reduce decision fatigue and create better systemsThe leadership shifts that help businesses feel calmer as they growWhy organization creates more freedom, not more rigidityHow to stop constantly reacting and start leading intentionallyThe habits that help founders scale without burning outConnect with Nikki:Website: nikkiduncan.comLinkedIn: https://www.linkedin.com/in/nikkiduncanpmpScaling With Heart Podcast📌 Have a question you want featured next time? Join the free podcast community below!Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateausJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

In this episode, I'm sharing 11 of my biggest business hot takes.The lessons I've learned after working with hundreds of founders and helping brands grow across dozens of industries. These aren't trendy opinions or motivational quotes. They're the mindset shifts and strategic decisions I see separate businesses that plateau from the ones that become category leaders.Some of these ideas might challenge the way you've been approaching growth, marketing, leadership, and scaling. But if you're serious about building a business that lasts, these are the conversations worth having.In this episode:The mindset shifts that quietly separate successful founders from everyone elseWhy data should drive more of your business decisionsThe business advice most entrepreneurs don't want to hearWhat actually deserves your time, energy, and investmentWhy marketing is more important than most founders realizeThe hidden reason so many businesses plateauThe founder habits that create long term growthWhy your business will never outgrow youThe shift from staying busy to building strategicallyThe principles I believe every founder needs to embrace to build a category leading brand📌 Have a question you want featured next time? Join the free podcast community below!Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateausJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

LISTEN TO THIS EPISODE IF YOU WANT TO STOP LETTING YOUR MINDSET SILENTLY CAP YOUR INCOME.In this episode, I'm joined by Kelly Adams for a conversation that every entrepreneur needs to hear. We dive into one of the most overlooked drivers of business growth: your relationship with money.Making more money isn't always about working harder, finding the perfect strategy, or chasing the next opportunity. Often, the biggest thing standing between you and your next level of growth is the way you think about wealth, investing, pricing, and your own ability to hold success.Whether you're afraid to raise your prices, hesitant to invest in your business, or constantly operating from scarcity, this episode will challenge the beliefs that may be quietly keeping you stuck. And give you a new way to think about money, abundance, and sustainable growth.In this episode:The money beliefs quietly influencing every business decision you makeWhy scarcity keeps founders playing smaller than they're capable ofThe mindset shift that changes how you invest, price, and growHow your nervous system impacts your ability to build wealthWhy making more money starts long before more salesThe hidden connection between confidence and financial successHow to break the patterns that keep you stuck in fearWhy wealthy entrepreneurs think differently about spending and investingThe role personal growth plays in building a thriving businessHow to create a healthier relationship with money that lastsConnect with Kelly:Instagram: KellyadamscoachingWebsite: www.kellyadamscoach.com📌 Have a question you want featured next time? Join the free podcast community below!Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateausJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

LISTEN TO THIS EPISODE IF YOU FEEL LIKE BRANDS ARE GETTING WILDER AND WILDER AND WONDERING WHY THEY KEEP DOING THESE SEEMINGLY RIDICULOUS CAMPAIGNSFrom viral stunts and controversial campaigns to unforgettable customer experiences, today's most recognizable brands aren't just trying to sell products…they're creating conversations. And in a world where consumers are bombarded with content every minute of the day, getting people talking has become one of the most powerful marketing strategies available.Have you ever wondered why brands spend millions on campaigns that seem disconnected from what they actually sell or how smaller businesses can create buzz without massive budgets? This episode will completely change the way you think about visibility, branding, and word of mouth marketing.What you'll learn:Why attention is becoming more valuable than traditional advertisingThe hidden strategy behind today's most talked-about brand campaignsWhat Alo, Skims, Chewy, Spotify, Oatly, and Glossier are doing differentlyHow to create marketing people naturally want to shareWhy emotional reactions outperform perfect campaignsThe psychology behind word of mouth marketingCreative ways to generate buzz without a million dollar budgetHow to build stronger brand associations in your customer's mindThe difference between chasing virality and creating lasting visibilityQuestions to ask before launching your next marketing campaign📌 Have a question you want featured next time? Join the free podcast community below!Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateausJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

One of the biggest myths in entrepreneurship is that success has to come at the expense of your peace.In this episode, I’m joined by Randi Halaway for a conversation that challenges everything we’ve been taught about hustle, productivity, and what it really takes to build a successful business. We dive into the connection between nervous system regulation, mindset, and sustainable growth. And why constantly operating from stress, urgency, and overwhelm may be the very thing keeping you from the life and business you actually want.If you've ever felt like your brain never shuts off, your to-do list is endless, or you've tied your self-worth to how much you accomplish, this episode will completely shift the way you think about success.In this episode:Why your nervous system may be driving your business more than your strategyThe hidden reason so many founders stay trapped in overwhelmWhy slowing down can actually accelerate your growthThe mindset shift that changes how you approach productivity foreverHow to stop creating from fear and start building from alignmentWhy peace isn't the reward for success—it can become the strategyThe subtle patterns keeping founders stuck in hustle modeHow to make better business decisions without operating from urgencyWhy your relationship with productivity shapes your resultsThe daily practices that create more clarity, calm, and sustainable successConnect with Randi:Instagram: @randihalaway📌 Have a question you want featured next time? Join the free podcast community below!Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateausJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

LISTEN TOT HIS EPISODE IF YOU’VE EVER THOUGHT “DO I JUST NEED TO MARKET MORE TO SCALE”?In this episode, we’re challenging one of the most common assumptions founders make when sales slow down: that the answer is simply more marketing.I’m breaking down why the brands growing fastest right now aren’t necessarily creating more content, they’re creating more intentional content. We’re talking about what actually drives growth in today’s saturated market, how to build a stronger marketing foundation, and why community, connection, and clarity matter more than ever.In this episode:Why more marketing isn't the solution most founders think it isThe bottleneck quietly limiting your growth right nowThe one thing that matters more than visibility in 2026Why some brands seem to grow effortlessly while others stay stuckThe hidden cost of creating more contentWhat high-growth brands understand about marketing that others don'tThe biggest mistake founders make when sales slow downWhy community is becoming the ultimate competitive advantageThe shift that can make your marketing work harder without doing moreHow to know if your marketing problem is actually a marketing problem📌 Have a question you want featured next time? Join the free podcast community below!Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateausJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

LISTEN TO THIS EPISODE IF CASH FLOW MANAGEMENT FEELS DAUNTING TO YOUIn this episode, we're tackling one of the most important skills every founder eventually has to master: knowing what to do with the money your business generates.This episode was inspired by a question submitted inside The Founders Cafe free community, and we're breaking down exactly how to think about cash flow, profit, spending, and investment as a growing business owner.If you've ever felt unsure about where your money should be going, how much you should be saving, or whether you're investing enough (or too much) back into the business, this episode will help you build a healthier relationship with cash flow and make more confident financial decisions.In this episode:The biggest cash flow mistakes founders make as they scaleHow to allocate cash flow across marketing, inventory, payroll, and growthThe difference between an expense and a true business investmentHow to know when to save versus when to reinvestThe benchmarks every founder should be trackingWhy more marketing isn't always the solution to slower salesHow to make investment decisions with confidence instead of emotionThe systems and financial structure growing brands needWhat an emergency fund actually looks like for a businessHow to prepare for hiring, expansion, equipment, and major growth investmentsThe mindset shifts founders need to make around money and riskHow to stop making reactive decisions when cash flow feels tight📌 Have a question you want featured next time? Join the free podcast community below!Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateausJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

LISTEN TO THIS EPISODE IF YOU WANT TO KNOW WHAT YOU NEED TO BE DOING AS THE FOUNDER AS YOU SCALEThe version of you that gets a business off the ground is not the same version required to lead a six or seven figure company. Yet so many founders stay stuck because they're still operating from old responsibilities, old habits, and old ways of thinking long after their business has outgrown them.We're walking through the different stages of growth, how your priorities should shift at each level, and why learning to evolve alongside your business is one of the most important skills you'll ever develop as an entrepreneur.If you've ever felt overwhelmed, stretched thin, stuck in the weeds, or unsure of what your role should actually be as you scale, this episode will help you understand what your business needs from you next and how to step into that role with confidence.In this episode:The 5 stages every founder goes through as they scaleWhat your role should actually look like at each revenue levelHow to know when you've outgrown certain responsibilitiesThe difference between being an operator, manager, and leaderHow to transition from doing everything to leading effectivelyThe role systems, delegation, and documentation play in scalingWhat changes when your business starts generating real momentumThe mindset shifts required at every stage of growthWhen to start building a team and what to hand off firstThe growth activities that actually deserve your attentionHow to evolve alongside your business instead of slowing it downWhat your next level of growth actually requires from you📌 Have a question you want featured next time? Join the free podcast community below!Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateausJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

LISTEN TO THIS EPISODE IF YOU FEEL LIKE YOU’RE DOING EVERYTHING AND NOTHING ALL AT ONCE AND WANT TO KNOW HOW OTHERS ARE DOING THISOne of the biggest reasons founders stay overwhelmed isn’t because they have too much to do, it’s because they’re spending time on the wrong things.In this episode, we’re breaking down why so many entrepreneurs feel busy, stretched thin, and constantly behind, even when they’re working harder than ever. Because growth doesn’t come from doing more. It comes from knowing what actually deserves your attention and having the discipline to ignore everything else.We’re talking about how successful founders prioritize, where most business owners waste time without realizing it, and the systems, habits, and mindset shifts that create more momentum with less overwhelm.If your to do list feels endless, your business feels chaotic, or you’re struggling to focus on what actually moves the needle, this episode will help you simplify, refocus, and start operating like a true CEO.In this episode:•Why most founders feel overwhelmed (even when they’re working nonstop)• The difference between being busy and actually moving the business forward• How to identify the tasks that truly drive growth• How to separate noise from non-negotiables• The systems and structure successful founders rely on• What changes when you have a team (and when you don’t)• The delegation mistake that keeps founders trapped in the day to day• The founder's real role as the business grows• How to stop living reactively and start leading strategically•How successful entrepreneurs manage competing priorities•What to focus on if you want more momentum without working more hours📌 Have a question you want featured next time? Join the free podcast community below!Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateausJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

LISTEN TO THIS EPISODE IF YOU ARE UNDER $1 MILLION IN REVENUE AND WANT TO KNOW WHYAfter working with hundreds of product based brands, I've noticed the same patterns appear over and over again. Founders assume they need more traffic, more products, more channels, or more ideas, when in reality there's usually one core constraint quietly limiting growth across the entire business.In this episode, I'm walking you through the five most common bottlenecks I see keeping brands stuck below the million dollar mark, how to identify which one is affecting your business, and what to focus on instead if you want sustainable, scalable growth.If you've been working hard but feel like your business isn't growing at the rate it should be, this episode will help you uncover what's actually holding you back.In this episode:The 5 biggest bottlenecks keeping brands below seven figuresWhy more marketing isn't always the answerHow to identify your true growth constraintThe hidden cost of doing too many things at onceThe customer lifetime value mistake costing brands moneyWhy scaling comes from optimization, not complexityWhat it really takes to reach seven figuresThe exact metrics you should be paying attention toHow to use your numbers to identify growth opportunities fasterThe framework for finding the biggest leak in your business right now📌 Have a question you want featured next time? Join the free podcast community below!Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateausJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

LISTEN TO THIS EPISODE IF YOU HAVE A SUCCESSFUL BUSINESS BUT YOUR SALES ARE STARTING TO DECLINE AFTER YEARSThe reality is that the market has changed. Consumers have changed. Platforms have changed. And many businesses are still operating from a playbook that worked years ago but no longer matches how people buy today.In this episode, I break down the biggest reasons successful businesses plateau, the blind spots that often emerge after years of growth, and the five critical areas I would immediately audit if sales have started slowing.If your business feels harder than it used to, your growth has stalled, or you're wondering whether you need to pivot, evolve, or completely rethink your strategy, this episode will help you identify what's actually happening beneath the surface.Inside this episode, we break down:• Why successful businesses often plateau after years of growth• The biggest shifts in consumer behavior happening right now• Why yesterday’s playbook may be hurting today’s results• How success can actually delay innovation• Why trust matters more than ever in today’s market• The impact of market saturation on growth and visibility• The 5 business areas I would audit immediately if sales are slowing• What’s changed in marketing over the last few years• Why community is no longer optional for growing brands• The metric I check first when a successful brand starts plateauing• Why many sales channels aren’t performing the way they used to• The growing importance of DTC and owned audiences• What founders should NOT do when sales start slowing📌 Have a question you want featured next time? Join the free podcast community below!Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateausJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

LISTEN TO THIS EPISODE IF THE HOLIDAYS FEEL SUPER FAR AWAY BUT YOU WANT TO HAVE THE BIGGEST Q4 EVERRight now, while most businesses are slowing down, the smartest founders are identifying bottlenecks, fixing conversion leaks, strengthening their marketing, optimizing their customer journey, and preparing their business for the biggest buying season of the year. If you want this year's holiday season to feel different than every year before it, this episode is your wake up call.We're breaking down exactly what needs to happen between now and Q4, how to prioritize the highest impact projects inside your business, and the framework I use with clients to prepare for the strongest holiday season possible.Because by the time most founders start planning for Q4... the brands having their biggest year are already ready.In this episode:Why your holiday season is being determined months before Q4 arrivesThe biggest mistake founders make when planning for the holidaysHow to identify and fix the bottlenecks hurting your growthWhy optimization matters more than promotions right nowThe 90-day reality of marketing and business growthHow to prioritize the highest impact projects inside your businessWhat to focus on from now through AugustThe difference between preparing for Q4 vs scrambling for Q4How to build momentum before the biggest shopping season of the yearThe framework I use with clients to prepare for record-breaking holiday seasonsHow to finish the year with more profit, more momentum, and less stress📌 Have a question you want featured next time? Join the free podcast community below!Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateausJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

LISTEN TO THIS EPISODE IF YOU’RE LOOKING FOR A MANUFACTURER OR WONDERING IF YOUR CURRENT ONE IS ACTUALLY HOLDING YOUR BUSINESS BACKIn this episode, we’re diving into one of the most important decisions product based founders will make as they scale: choosing the right manufacturer.We’re breaking down the full process of how to properly vet manufacturers, the biggest red flags founders ignore, what actually makes a good manufacturing partner, and the mindset shifts you need to make if you want to scale sustainably.If you’ve been overwhelmed by manufacturing, unsure who to trust, or wondering how to find a manufacturer that can truly grow with your business, this episode will give you the framework.In this episode:The biggest mistakes founders make when selecting manufacturersWhat actually makes a good manufacturing partnerHow to evaluate reliability and production timelinesHow to protect your formulas, designs, patterns, and IPCertifications and standards to look for when vetting manufacturersHow to identify ethical and sustainable manufacturing partnersQuestions every founder should ask before signing with a manufacturerRed flags founders often ignore during the vetting processThe truth about overseas manufacturing and product qualityCommon myths founders believe about manufacturingThe mindset shift founders need before outsourcing productionHow to approach manufacturers as long-term operational partners📌 Have a question you want featured next time? Join the free podcast community below!Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateausJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

LISTEN TO THIS EPISODE IF YOU WANT MY REGIME OF AUDITING BRANDS SO YOU CAN AUDIT YOURSIn this episode, I’m pulling back the curtain on exactly how I audit businesses to identify the real bottlenecks keeping them stuck. Because most founders are too deep in the day to day to objectively see where their leaks actually are, which means they keep trying to fix symptoms instead of the root problem.We’re breaking down the full framework I use when auditing brands behind the scenes: from analyzing data and customer journeys, to identifying messaging gaps, conversion leaks, weak acquisition channels, retention issues, and the small details quietly hurting growth.If your business feels stagnant, inconsistent, or harder than it should right now, this episode will help you understand how to zoom out, identify what’s actually broken, and create a strategic plan to fix it.In this episode:• How to identify the real bottlenecks in your business• The difference between symptoms vs root problems• How to analyze your business from both a macro + micro level• The exact framework I use to audit brands behind the scenes• What your data is actually telling you about your business health• The key metrics you should be monitoring consistently• What to look for when auditing your customer journey• How to identify gaps in your marketing strategy• The biggest mistakes brands make with organic marketing• Small website changes that can dramatically increase sales• How to stop making emotional decisions in business• How to create a focused action plan after auditing your business📌 Have a question you want featured next time? Join the free podcast community below!Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateausJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

Is this the Downfall of Etsy, Faire & Marketplace-Dependent Businesses? Why Relying on Platforms You Don’t Own Could Be Limiting Your GrowthToday we’re talking about one of the biggest risks product-based business owners face right now: building your business on platforms you don’t actually own.Whether you sell on Etsy, Faire, Amazon, or another marketplace, this episode is for you if your sales have plateaued, competition feels heavier than ever, or you’re realizing how vulnerable your business becomes when an algorithm controls your visibility.In this episode, I’m breaking down why so many marketplace-dependent businesses eventually hit a ceiling, the major differences between marketplace selling vs true brand building, and what you need to start implementing if you want a sustainable, scalable D2C business long term.If you’ve been wondering how to transition from relying on third-party platforms into building a real brand ecosystem you actually own, this episode will give you the roadmap.In this episode:• Why marketplace dependent businesses are becoming harder to scale• The hidden danger of building on platforms you don’t own• How Etsy, Faire, and Amazon can quietly cap your growth• The difference between marketplace selling vs real brand building• Why D2C brands create more stability, profit, and control• The shift founders need to make to build long term brand equity• How to transition from borrowed traffic to owned audiences• The biggest mistakes founders make when moving into D2C• The mindset shift required to build a scalable modern brand• How to create a business customers remember beyond the marketplace• Why ownership and customer relationships are the future of ecommerce📌 Have a question you want featured next time? Join the free podcast community below!Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateausJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

LISTEN TO THIS EPISODE IF YOU WANT A WORKSHOP IN HOW TO USE YOUR SELF AWARENESS AS YOUR BIGGEST SUPER POWER AS A FOUNDERIn this episode, we’re diving into one of the most overlooked growth strategies in business: founder self awareness.Building a successful brand isn’t just about having a great product or a strong strategy. It’s also about understanding yourself well enough to know where you create the most value, where you create bottlenecks, and where you need support.So many founders spend years trying to force themselves into roles they were never meant to thrive in…leading to burnout, frustration, lack of momentum, and businesses that feel heavier than they need to.I’m walking you through a founder self awareness workshop to help you identify your zone of genius, audit how you’re spending your time, and make better decisions around growth, hiring, leadership, and prioritization.In this episode:• The difference between emotional self awareness vs founder self awareness• How founders accidentally become their own bottleneck• How to identify your true zone of genius• Why weaknesses aren’t a flaw, they’re information• How to identify where you need systems, support, or hiring• The role AI, tools, and systems can play in your weaknesses• How to audit your calendar through a self awareness lens• How to identify what you naturally excel at• The biggest mistake founders make when hiring support• How to stop forcing yourself into roles that don’t fit you• The mindset shift from “doing everything” to operating strategically• Why understanding yourself is one of the greatest business advantages you can build📌 Have a question you want featured next time? Join the free podcast community below!Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateausJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

With endless advice online, constant opportunities, and a million possible next steps, many founders end up stuck in reactive mode… doing more, trying more, and spreading themselves too thin without making the level of progress they actually want.In this episode, I’m breaking down my Focus Framework. The exact way I strategically identify what a business should prioritize next based on its goals, bottlenecks, data, and current momentum.This episode was inspired by a question asked inside The Founder Cafe free community from a founder making multi-six figures who felt overwhelmed by all the possible directions they could take their business next.If you’ve been feeling scattered, pulled in too many directions, or unsure what actually deserves your energy right now… this episode will help you simplify, refocus, and create a much clearer path forward.In this episode:• The 3 step “Focus Framework” for scaling strategically• Why most founders stay busy, but don’t actually move forward• How to identify the gap between where you are and where you want to go• The questions you need to ask before making your next move• How to uncover the real bottleneck holding your business back• Why scaling too many things at once slows growth down• The difference between fixing problems vs. scaling what’s already working• How to identify the revenue driving levers in your business• The importance of optimizing before expanding• How to know if you have a traffic, conversion, retention, or messaging problem• The concept of “productive procrastination” in entrepreneurship• How to eliminate the noise and stop chasing every opportunity• What founders should actually prioritize at different stages of growth📌 Have a question you want featured next time? Join the free podcast community below!Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateausJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

In this episode, we’re talking about the uncomfortable truth no one wants to admit right now: the internet is starting to feel painfully repetitive.Every brand looks the same. Every reel sounds the same. Every founder is following the same formulas, trends, hooks, and “best practices” trying to beat the algorithm… and in the process, many brands have completely lost their identity.And now with AI accelerating content faster than ever, consumers are becoming more disconnected, skeptical, and emotionally numb online.Today we’re breaking down the massive shift happening online right now, why so many businesses are unknowingly blending into the background, and what the strongest brands are doing differently to actually stand out in 2026 and beyond.In this episode:• Why so many brands now feel interchangeable• The hidden downside of optimization first marketing• The difference between inspiration vs imitation• The right way to use AI without losing your brand voice• Why founder visibility matters more than ever• What today’s consumers actually want from brands• How to stop blending into the noise online• The biggest differentiator in business currently• The shift from “algorithm first” to “connection first” marketing• How to create a brand people actually remember• Questions to ask if your content feels disconnected or flat• Why the future of business belongs to brands willing to do this ONE thing📌 Have a question you want featured next time? Join the free podcast community below!Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateausJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

We’re diving into one of the most overlooked but business defining skills founders need to master: leadership.If you’ve ever felt overwhelmed hiring, unsure how to create a strong culture, frustrated with managing people, or caught between being the creative visionary and the actual leader of a company… this conversation is for you.In this episode we sit down with Victor Maze. Award winning creative director, writer, and author of Lead Like an Editor, to break down a completely different approach to leadership inspired by the editorial world.In this episode:• Why so many founders struggle with leadership as they grow• How leadership impacts company culture• The role of work life balance in modern teams• How to create a company people genuinely want to work for• The biggest leadership mistakes founders make early on• How to build a leadership style that fits your personality• The connection between onboarding and employee success• What great hiring actually looks like• Why hiring for skill alone is not enough• Red flags to watch for when building a team• When it’s time to let the wrong hire go• How to keep great employees motivated long termConnect with Victor: Website: victormaze.comInstagram: @victormaze📌 Have a question you want featured next time? Join the free podcast community below!Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateausJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

In this episode, we’re breaking down the real path to becoming a category leader. Not through hacks, trends, or guesswork, but through a clear, repeatable framework that actually drives long term growth.If you’ve ever wondered why some businesses scale with momentum while others stay stuck (despite doing “more”), this episode will show you exactly where that gap comes from and how to close it.We’re walking through the six stages of growth every category leading brand moves through, the biggest mistakes founders make at each stage, and how to know what your business actually needs right now to move forward.In this episode:• What defines a true category leader• The 6 stages every successful brand moves through• The biggest mistake founders make in the early stages• How to build one funnel that consistently drives revenue• When (and how) to expand into new channels• The role of cash flow in sustainable expansion• How to use your existing audience to fuel new growth channels• What it takes to move from niche brand to mass awareness• The mistake founders make when trying to appeal to everyone• How to build cultural relevance and brand recognition• What to prioritize (and what to ignore) at each stage of growth📌 Have a question you want featured next time? Join the free podcast community below!Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateausJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

In this episode, we’re going behind the scenes of the beauty, health, and wellness industry with Kayla Childress. Someone who has helped build countless product-based brands from the inside of manufacturing.From formulation and packaging to timelines, margins, and scaling. This conversation breaks down what really happens between a product idea and a brand that can compete (and win) in a saturated market.If you’ve ever thought about starting a product-based business or you’re already in it and trying to scale…this episode will give you a much clearer picture of what it actually takes to build something that lasts.In this episode:• What it really takes to bring a product from idea to shelf• Why manufacturing timelines are longer than most founders expect• The biggest misconceptions about contract manufacturing• The three ways brands work with manufacturers• Why “dupe culture” exists and how to stand out anyway• The role branding plays vs formulation in product success• How packaging can make or break your product experience• Common packaging mistakes founders overlook• The biggest mistakes founders make when trying to scale• Why rushing to market can hurt long term growth• What brands actually need before entering retail (Sephora, Ulta, etc.)• The hidden costs of retail most founders don’t consider• When to invest in manufacturing, fulfillment, and systems• The reality of building a beauty brand (and why it’s not as easy as it looks)Connect with Kayla HERE 📌 Have a question you want featured next time? Join the free podcast community below!Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateausJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

LISTEN TO THIS EPISODE IF YOU WANT ENDLESS DEMAND IN YOUR BUSINESSIf your business feels like a constant cycle of posting, testing, launching, and hoping something sticks… this episode will shift how you think about marketing entirely.We’re diving into the difference between “parallel marketing” (doing all the things) and “circular marketing” (building a system that compounds). And more importantly, how to turn your scattered efforts into a cohesive brand ecosystem that actually converts.If you’ve been feeling stuck, inconsistent, or like your growth isn’t matching your effort… this is the missing piece.In this episode:• Why doing “all the right things” still might not be working• The real reason your marketing feels disconnected• What parallel marketing is (and why it keeps you stuck)• What circular marketing is and how it builds demand• How customer journeys have changed (and why it matters)• How disconnected touchpoints kill your conversions• What a cohesive brand experience actually looks like• How to make every platform reinforce the same identity• How to audit your brand across all touchpoints• What “brand coherence” is and how to fix gaps• How to map your real customer journey (not your ideal one)• How to build a marketing system that compounds over time📌 Have a question you want featured next time? Join the free podcast community below!Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateausJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

LISTEN TO THIS EPISODE IF YOU WANT TO HEAR MY SOLUTION TO SOME OF OUR AUDIENCES MOST BURNING QUESTIONSIn this episode, we’re diving into a rapid-fire Q&A pulled directly from inside The Founders Cafe. Answering some of the most real, unfiltered questions founders are navigating right now.The biggest breakthroughs don’t come from strategy alone… they come from hearing the right answer at the right time. Especially to questions you didn’t even know you should be asking.From profitability and paying yourself… to visibility, wholesale, copycats, and what’s actually worth your time right now. This episode is a behind the scenes look at how to think like a strategic founder.In this episode:• When rewards programs actually make sense (and when they don’t)• The difference between rewards, referrals, and affiliate strategies• How to increase your average order value (without overcomplicating it)• What to do if you’re making revenue but not paying yourself• The truth about building wealth in a product based business• How to start getting into wholesale and small boutiques• Do viral hooks really work?• What to consider before selling on Amazon• How to handle copycats without losing momentum• When to take legal action vs when to move on• The mindset shift every founder needs when competition shows up📌 Have a question you want featured next time? Join the free podcast community below!Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateausJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

LISTEN TO THIS EPISODE IF YOU WANT A REAL STORY OF HOW A CLIENT OF MINE INCREASED THEIR PROFITABILITY FROM 8% TO 20% IN JUST ONE YEARwe’re breaking down a real case study of how we took a seven figure product based brand from just 5% profit to 20% profit without blowing up the business or rebuilding from scratch.Because here’s the truth most founders don’t talk about: You can be making “good money” on paper… and still have a business that isn’t actually working for you.Revenue gets the spotlight, but profit is what determines whether your business is sustainable, scalable, and worth it.This episode walks you through exactly what we changed behind the scenes to 4x profitability in one year and why most brands miss these opportunities entirely.If you’re generating sales but not seeing it translate into real income, this will show you where the gaps actually are and how to fix them.In this episode:• Why revenue growth alone doesn’t equal a healthy business• What a 5% profit margin is really telling you• The four key changes that took this brand to 20% profit• The one thing quietly destroy profitability• The hidden costs of operational inefficiencies• Where most brands overspend without realizing it• How small system changes can unlock major profit• The role of messaging in increasing customer spend• Why your website might be killing your conversions• How to lower customer acquisition cost without cutting ads• The key metrics that actually drive profitability• What we didn’t do (and why most founders get this wrong)• How to balance profit vs growth depending on your goals• When to optimize vs when to aggressively scale📌 Have a question you want featured next time? Join the free podcast community below!Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateausJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

LISTEN TO THIS EPISODE IF EVERYTHING SEEMS HARDER RIGHT NOWIn this episode, we’re answering a question that a lot of founders are quietly asking right now:Has the market actually changed… or is it just me?If things feel harder than they used to, if your marketing isn’t landing the same, your ads aren’t converting like they were, and growth feels slower or less predictable… you’re not imagining it.This question came directly from one of you inside The Founder Cafe free community, and it sparked a much bigger conversation around what’s really happening right now in business.In this episode, I break down what has actually shifted in today’s market, what it means for your brand, and most importantly how to adapt without starting over.In this episode:• Has the market actually changed and what that really means• Why your marketing might suddenly feel less effective• The difference between broken strategy vs outdated strategy• How consumer behavior has shifted (and why it matters)• The rise of the “trust economy” and what customers expect now• Why good branding and ads alone are no longer enough• Why people are more resistant to being sold to than ever• What “community led marketing” actually looks like today• How to create stronger emotional connection with your audience• What to audit if your ads and content aren’t converting• Small shifts that can dramatically improve performance📌 Have a question you want featured next time? Join the free podcast community below!Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateausJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

LISTEN TO THIS EPISODE IF YOU FEEL LIKE YOU’RE DOING EVERYTHING…BUT NOTHING IS REALLY WORKINGIn this episode, we’re breaking down the concept of “The Rule of One.” A shift in how you approach your business that moves you out of scattered effort and into focused, scalable growth. Because the brands that reach six and seven figures aren’t the ones doing the most, they’re the ones doing the right things with enough depth, consistency, and clarity to actually make them work.If your business feels busy but not effective, this episode will help you identify where your energy is being diluted and how to refocus it into real, sustainable momentum.In this episode:• Why doing more can actually slow your growth• The difference between activity and meaningful progress• What “The Rule of One” is and how to apply it• Why most founders spread themselves too thin too early• How lack of focus leads to stalled or inconsistent results• How to identify your one hero product• Why you need one clearly defined ideal customer• How to choose and optimize your primary sales channel• The foundation behind everything working• What to audit if your business feels scattered or unfocused• How to shift from trying more to doubling down on what works📌 Have a question you want featured next time? Join the free podcast community below!Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateausJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

LISTEN TO THIS EPISODE IF YOU WANT TO STAY RELEVANT, NOT BECOME THE BRAND PEOPLE FORGET ABOUTWhat once drove demand, conversions, and momentum can quietly become less effective over time. Consumer behavior evolves, expectations change, and industries become more saturated. And without realizing it, brands can find themselves relying on strategies that no longer resonate the way they used to.In this episode, we break down why this happens and what it actually looks like in practice. Using real brand examples, we walk through how companies that were once category leaders lost momentum (not overnight, but gradually) by holding onto what had previously worked instead of adapting to what was changing around them.This conversation is about understanding the difference between building demand and sustaining it, and how to recognize when your business needs to evolve in order to continue growing.In this episode:• Why strong brands quietly lose momentum• The difference between what works now vs what will keep working• What Peloton, Blockbuster, Lululemon, and BlackBerry missed• How Netflix and Apple adapted early and pulled ahead• How to spot when your demand is shifting (before it’s too late)• Why consumer behavior is the real driver of growth• What to audit inside your brand right now• The shift that separates brands that last from brands that fade📌 Have a question you want featured next time? Join the free podcast community below!Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateausJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

WHAT DO YOU WISH PEOPLE KNEW ABOUT CONSUMER BEHAVIOR?In this episode of The Business Growth Podcast, we’re diving into one of the most powerful (and misunderstood) drivers of growth: Why your customers actually buy and how to create real emotional connection without crossing into manipulation.Today, we’re joined by Dr. Chris Gray, a trailblazer in consumer psychology and buying behavior who has worked with some of the most recognizable brands in the world. Together, we break down what actually drives purchasing decisions and how to apply it in a way that feels authentic, ethical, and effective.If your marketing feels flat, your messaging isn’t landing, or your customers aren’t sticking around… this episode will show you exactly what’s missing.In this episode:•What consumer psychology actually is (and why most founders misunderstand it)• The difference between emotional connection vs manipulation in marketing• How to influence buying behavior without feeling “gross”• One of the most powerful (and underused) marketing tools• The concept of emotional “resonance” and why it drives action• How to uncover your customer’s real desires (not just surface level data)• What brands that dominate their market do differently• The biggest mistake founders make when messaging their product• What’s actually going through a customer’s mind before they buy• The 5 types of consumer risk (and how to overcome them)• Why “good enough” products often win and how to break that pattern• How consumer behavior has shifted in the last 5-10 years• Why attention, patience, and loyalty are harder to earn than ever• How AI is impacting consumer behavior (and decision making)Connect with Dr. Chris Gray:Website: thebuycologist.comInstagram: @thebuycologist📌 Have a question you want featured next time? Join the free podcast community below!Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateausJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

LISTEN TO THIS EPISODE IF YOU FEEL STUCK AT YOUR CURRENT LEVEL, EVEN THOUGH YOU REALLY WANT MOREWhat if the thing holding your business back isn’t your marketing, your offers, or your strategy… but you?This episode is for the founder who feels like they’ve been operating at the same level for too long. You’re putting in effort, you know what to do, but something just isn’t clicking.We’re flipping the script from strategy to self, and breaking down how your mindset, fears, and internal patterns might be the very thing keeping you from your next level.If you’ve been chasing growth but feel stuck in the same range, this will give you the clarity (and the call-out) you need to finally move forward.In this episode:•Why being stuck isn’t always a strategy problem• The hidden ways founders hold themselves back without realizing it• What it actually means to “become the person” your next level requires• How your brain interprets growth as risk (and how that impacts your actions)• Why discomfort is actually a signal that you’re growing• The difference between having the playbook vs becoming the player• How fear, overthinking, and hesitation kill momentum• How to shorten the gap between decision and action• The role of personal growth in scaling your business• How your past experiences and core fears shape your current ceiling• How to identify what you’re avoiding (and why that’s the key)📌 Have a question you want featured next time? Join the free podcast community below!Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateausJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

In this episode of The Business Growth Podcast, we’re diving into a real life case study of what it actually looks like to build a brand from the ground up and scale it into a nine figure business.I’m joined by Dr. Brent Ridge, co-founder of Beekman 1802. A brand that has sold over 60 million bars of soap and built its success on something most businesses overlook: community and kindness.We break down what it really takes to grow through different stages of business. From early scrappy days to mass market scale and how to think about building a value driven brand in today’s attention economy.This conversation is part strategy, part philosophy, and part masterclass on how to stand out in even the most saturated industries. If you’re building a product based business, this episode will completely shift how you think about growth, differentiation, and long term brand loyalty.In this episode:•What it actually looked like to scale Beekman 1802 into a nine figure brand• How to build a brand rooted in community, not just transactions• Why “kindness” became their most powerful marketing strategy• How to stand out in a saturated market• The importance of storytelling and brand positioning in early growth• How to capture attention in today’s 3-second attention economy• What founders should focus on at different revenue stages (from $500K → $50M+)• The reality of scaling through retail, distribution, and DTC• Why TikTok Shop and live selling are massive opportunities right now• The biggest bottlenecks founders hit as they scale• How to build emotional connection that drives repeat customers• The small brand details that create massive impact over time• How to build a community that markets your business for youConnect with Brent and shop Beekman 1802:Instagram: @beekman1802 @joshandbrentWebsite: beekman1802.com📌 Have a question you want featured next time? Join the free podcast community below!Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateausJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

LISTEN TO THIS EPISODE IF BUSINESS DOESN’T FEEL AS FUN AS WHEN YOU STARTEDIn this episode of The Business Growth Podcast, we’re talking about a phase of business that no one really prepares you for: When your business is growing, but it stops feeling exciting.So many founders hit a point where things are finally working… but instead of feeling better, it feels heavier. More responsibility, more pressure, more things on your plate and less excitement. Behind the scenes, you feel disconnected, uninspired, or like you accidentally created a job for yourself instead of the freedom you wanted.In this episode, I’m breaking down why this happens, what’s actually causing it, and how to restructure your role so your business feels energizing again. Not draining.In this episode:The real reason founders start feeling uninspiredThe mistake most people make when delegatingThe difference between draining tasks vs energizing workHow to identify your true “zone of genius”Why hiring for your strengths can backfireWhat to delegate vs what to protect at all costsHow to redesign your role as a founderThe simple audit to figure out what’s draining youHow to bring creativity and spark back into your businessThe importance of building a role you actually enjoyWhy feeling uninspired doesn’t mean you built the wrong businessHow to rebuild your business in a way that feels aligned again📌 Have a question you want featured next time? Join the free podcast community below!Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateausJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

In this episode of The Business Growth Podcast, we’re diving into how to turn your emails from just “good” into actually driving conversions and profit.I’m joined by Kieryn Wang, email marketing specialist for product-based brands, and this conversation is a full breakdown of what’s actually working in email right now.From subject lines to funnels to unsubscribes, this episode will completely shift how you think about email marketing. Not as a checkbox, but as one of your highest converting channels.If you’ve been sending emails but not seeing real results… or avoiding email altogether, this is your masterclass.In this episode:How to sell through email without sounding “salesy”Why most brands get email marketing completely wrongThe psychology behind high converting subject linesThe difference between nurture emails vs sales emailsThe ideal ratio of value vs promotionThe 4 essential email funnels every brand needsWhat actually makes a welcome sequence convertHow to structure abandoned cart emails that actually recover salesThe role of personality, storytelling, and brand voice in emailHow often you should really be sending emailsThe difference between funnels vs broadcast emailsWhat metrics actually matter (and what to ignore)How to turn your email strategy from “checking the box” into a revenue driverConnect with Kieryn:Website: www.itsallmost.comInstagram: @itsallmostInbox to Revenue Toolkit: CLICK HERE📌 Have a question you want featured next time? Join the free podcast community below!Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateausJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

LISTEN TO THIS EPISODE IF YOU’VE EVER WONDERED HOW YOU KNOW WHEN A BUSINESS WILL WORKIn this episode of The Business Growth Podcast, we’re answering one of the most important questions founders ask: How do you actually know if your business has proof of concept?This question came from one of you inside The Founder Cafe free community, and it’s one that determines whether you keep going, pivot, or go all in. Because at some point, the excitement fades… and you’re left asking if this is something worth truly scaling.In this episode, I break down how to identify real proof of concept. Not based on hype, revenue spikes, or gut feelings, but on clear, repeatable signals from your market.If you’re in that in-between stage and want clarity on whether your business is actually built to scale, this episode will give you the answer.In this episode:What proof of concept actually means (and what it doesn’t)Why revenue milestones don’t automatically validate your businessThe difference between hype driven sales vs real demandThe 3 key signals that show your business has proof of conceptHow to evaluate organic demand for your productWhy community engagement reveals deeper market interestThe role of emotional connection in scalable brandsHow to assess your competitors and market saturationWhy trends and timing impact your ability to scaleThe biggest mistake founders make when scaling too earlyHow to know if you’re still in the testing phaseWhy proof of concept is about patterns, not one time wins📌 Have a question you want featured next time? Join the free podcast community below!Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateausJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

LISTEN TO THIS IF YOU FEEL LIKE YOU ARE CONSTANTLY CHASING NEW CUSTOMERSIn this episode of The Business Growth Podcast, we’re diving into one of the most overlooked metrics that determines whether a product-based business will actually scale profitably: customer retention.We talk about how retention changes the entire economics of your business, why it’s the key signal that your brand actually has demand, and how to start building a system that turns one time buyers into loyal, repeat customers.If you want your brand to grow in a way that feels predictable, profitable, and compounding instead of exhausting, this episode is a must listen.In this episode:The hidden metric that predicts whether your brand can scale profitablyWhy many founders feel stuck on a “growth treadmill”The biggest mistake brands make when trying to scaleHow retention transforms revenue from transactional to compoundingThe key drivers behind strong customer retentionWhy product satisfaction is the foundation of repeat purchasesWhy community driven brands grow fasterThe most important purchase a customer will ever makeWhat healthy retention rates actually look likeThe simple way to audit your retention rate today📌 Have a question you want featured next time? Join the free podcast community below!Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateausJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

In this episode of The Business Growth Podcast, we’re diving into one of the most debated questions in product-based businesses: Should your brand be on Amazon?I’m joined by Nik Hall, founder of Revive Amazon Partners and a former CPG operator who built and exited an eight-figure gummy vitamin brand. Nik has spent years helping brands scale on Amazon, and in this conversation we break down the good, the bad, and the ugly of selling on the platform.We talk about when Amazon actually makes sense for your brand, how to stand out in saturated categories, and what most founders get wrong when they launch on the platform. From listing optimization and product differentiation to ad strategy and channel selection, this episode is packed with practical insights for brands that want to use Amazon as a real growth channel.In this episode:Should your brand actually be selling on Amazon or avoiding it?The types of products that struggle to succeed on the platformHow to identify product gaps using competitor reviews and dataThe real reason Amazon shoppers convert at much higher ratesThe biggest listing mistakes that cause brands to get buried in searchHow to structure your images and listings to win the clickWhen Amazon should be your first sales channel vs an expansion strategyThe price points that tend to perform best on AmazonWhy many brands are actually more profitable on Amazon than DTCThe ad structure mistake that keeps most brands stuck and plateauedHow AI is already changing how consumers shop on AmazonConnect with Nik:Website: https://revivemarketingpartners.com/LinkedIn: @NikHall📌 Have a question you want featured next time? Join the free podcast community below!Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateausJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

LISTEN TO THIS EPISODE IF YOU WOULD SAY YOU’RE BUZZING ALL THE TIME WITH 10 THOUGHTS AT ONCEIn this episode of The Business Growth Podcast, we’re having a very real conversation about something many entrepreneurs quietly experience but rarely talk about: nervous system dysregulation.I’m sharing a personal case study from my own life and business. For years I believed that feeling wired, overstimulated, and mentally “on” all the time was simply part of being an entrepreneur. But what I eventually realized was that my nervous system had been stuck in fight-or-flight mode and it was impacting how I worked, how I rested, and how I lived.In this episode, I walk through the exact changes I made over the past six months to regulate my nervous system, reduce the constant mental noise, and create a version of entrepreneurship that actually feels sustainable.In this episode:What nervous system dysregulation actually isThe subtle signs your nervous system may be overwhelmedWhy feeling “busy” or constantly buzzing isn’t actually normalThe surprising ways overstimulation shows up in daily habitsThe connection between blood sugar, hormones, and nervous system healthWhy social media consumption can spike cortisol and stressThe device I use to block social media and reduce digital overloadHow practicing stillness retrains your brain to tolerate calmThe unexpected change that had the biggest impact on my nervous systemWhy weekends of true rejuvenation improve productivity and creativityHow nervous system regulation can help you build a sustainable business📌 Have a question you want featured next time? Join the free podcast community below!Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateausJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

In this episode of The Business Growth Podcast, we’re breaking down what it actually means to build a mission driven brand and how your values can become one of the strongest growth strategies in your business.Today I’m joined by Kate Assaraf, founder of DIP Hair Care, a hyper sustainable hair and body care brand that has taken a radically different approach to growth, retail, and community building.Instead of following the traditional playbook of Amazon launches, influencer seeding, and aggressive discounting, Kate built DIP by leaning into values: sustainability, protecting small retailers, and revitalizing local economies.This conversation is a real case study in how mission-driven brands grow differently. We talk about everything from greenwashing and pricing integrity to building community through retail partnerships. And even how sustainability brands should be thinking about AI.In this episode:Why DIP chose not to sell on Amazon and how that became a growth strategyHow refill stores and zero waste shops are revitalizing local economiesWhy mission driven brands build stronger communitiesHow to turn your values into a business growth strategyThe truth about sustainability backlash and how to navigate itWhat greenwashing actually is (and how brands accidentally do it)How Kate handles criticism while staying convicted in her brandWhy protecting your pricing integrity matters more than discountsThe hidden problem with the “discount spiral” many DTC brands fall intoHow DIP built a powerful retail partner ecosystem instead of influencer marketingWhy community driven brands are thriving in an AI driven worldHow small businesses can use AI as a tool without losing human connectionWhy mission driven businesses must prioritize patience and long term thinkingCheck out and shop DIP Hair Care:Website: https://dipalready.com/Instagram: @dipalready 📌 Have a question you want featured next time? Join the free podcast community below!Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateausJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

Buyers aren’t just Googling anymore. They’re asking ChatGPT. They’re reading AI overviews. They’re looking for recommendations in conversational search and that changes everything for consumer brands.In this episode of The Business Growth Podcast, I’m joined by Leah Nurik. Co-founder and CEO of Brandi AI, the leading AI visibility and generative engine optimization platform. We break down what AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) actually mean, how they differ from traditional SEO, and what product brands need to be doing right now to stay visible.This episode is a masterclass in how AI search works, where it pulls information from, and how you can optimize your brand before your competitors do.In this episode:What AEO and GEO actually are (and how they differ from SEO)Why buyers now ask AI before they ask GoogleHow AI decides which brands to recommendThe difference between ranking in search vs being summarized in AIWhy earned media and authority matter more than everThe myths brands believe about AI visibilityWhether you really need a blog and what makes a blog “good”Why AI-generated content can hurt you long termHow to audit how your brand currently shows up in AIThe role of sentiment and narrative control in AI resultsWhy schema markup is an overlooked superpowerHow startups can outrank bigger brands in AI searchWhere AEO and GEO are heading in the next 12–24 monthsConnect with Leah:Website: https://mybrandi.ai/LinkedIn: https://www.linkedin.com/in/leahgabriel📌 Have a question you want featured next time? Join the free podcast community below!Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateausJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

LISTEN TO THIS EPISODE IF YOU HAD A GREAT HOLIDAY SEASON AND NOW YOU FEEL LIKE SALES FELL OFF A CLIFFIf you crushed Q4 but now feel like demand completely disappeared, this episode is going to shift your perspective. You didn’t suddenly forget how to sell. Your marketing didn’t stop working. The environment changed.We’re talking about the buyer cycle, how urgency compresses during the holidays, and why Q4 success actually proves your product works. The real issue isn’t demand, it’s that you’re relying on external urgency instead of building internal systems that create it year round.This episode is about learning how to make every day feel like holiday season energy WITHOUT constant discounts, launches, or burnout.In this episode:The real reason sales drop off in JanuaryThe 5 stages of the buyer cycleWhy this is not a product problem, it’s a marketing gapHow to create urgency without relying on discountsWhat passive sales systems actually areHow to build demand instead of stepping into seasonal demandThe ecosystem your brand needs to sell every single dayHow to stop depending on Q4 to carry your yearJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

LISTEN TO THIS EPISODE IF YOU WANT MY RAW THOUGHTS ON WANTING AMBITION AND A SOFT LIFEI’m sharing my honest thoughts on what I call the “free-preneur” lifestyle. The desire to be wildly ambitious while also protecting your nervous system, relationships, and identity outside of business. We’re talking about the pressure of potential, the fear of wasting it, and the guilt that can come with choosing rest when you know you’re capable of more.This episode isn’t strategy heavy. It’s reflective. It’s vulnerable. It’s a real time processing of what it means to want both success and softness and whether they can actually coexist.In this episode:The tension between ambition and a soft lifeThe fear of “wasted potential”Why hustle culture messaging still lingers in our brainsThe dark side of being highly capableWhether work life balance is actually possible as an entrepreneurWhy seasons of push and pull are normalThe difference between slow growth and harmonious growthWhy burnout isn’t a badge of honorThe opportunity cost of choosing restHow to identify your true needle moversThe truth about building success without sacrificing everything📌 Have a question you want featured next time? Join the free podcast community below!Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateausJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

In this episode of The Business Growth Podcast, we’re demystifying PR for product-based brands with PR strategist Bridget Sicsko of Visibility On Purpose.If PR has ever felt out of reach, too expensive, or only for “big brands,” this episode is going to completely reframe how you think about media visibility. We’re breaking down what PR actually is, how earned media works behind the scenes, and why you do not need a $5,000/month agency to start getting featured.Bridget shares how founders can secure major media placements, build real relationships with writers, and use PR as a long-term credibility and sales strategy… not just an authority badge for your website.In this episode:•What PR actually is• The biggest myths founders believe about media and agencies• How earned media really works behind the scenes• Where PR fits in the buying cycle• How major placements can compound for years through backlinks and SEO• The difference between authority-building PR and influencer gifting• How to start building media relationships from scratch• The simple first 3 steps to take this week if you want press• Why PR is a long game rooted in relationships, not virality• How product brands can track PR impact through affiliate links and featuresConnect with Bridget:Instagram: @bridgetaileensicsko @visibilityonpurpose @lydmariebagWebsite: www.visibilityonpurpose.com📌 Have a question you want featured next time? Join the free podcast community below!Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateausJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

LISTEN TO THIS EPISODE IF YOU HAVE A BORING PRODUCT BUT WANT TO STAND OUTIn this episode of The Business Growth Podcast, we’re breaking down one of the biggest myths in business: that you need a revolutionary product to stand out. We’re diving into three brands that entered extremely saturated, “boring” categories. Graza (olive oil), Touchland (hand sanitizer), and Vacation (sunscreen). And, how they became household names in 2025 without inventing anything new.Saturation is not your problem. Your positioning is. And if you’re willing to shift from selling features to selling feeling, you can break through the noise too.In this episode:Why you don’t need a revolutionary product to build a breakout brandHow Graza turned olive oil into a countertop statementHow Touchland made hand sanitizer a lifestyle accessoryHow Vacation transformed sunscreen into a nostalgic, leisure driven brandThe real reason great products don’t sellWhy saturation isn’t your problemThe biggest branding mistake founders make in crowded marketsWhy AI cannot build your differentiation for youHow to become an “industry of one” without reinventing your productThe action step to start standing out today📌 Have a question you want featured next time? Join the free podcast community below!Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateausJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

In this episode of The Business Growth Podcast, I’m sitting down with Charlotte Trecartin, a 26-year-old founder who built a $10M+ consumer brand in under four years. Without outside funding, without ads as the core growth lever, and by creating an entirely new product category.Charlotte is the founder and CEO of Char Charms, the viral water bottle accessories brand featured on Shark Tank and now sold in major retailers like Target, Urban Outfitters, Dick’s Sporting Goods, and more.This conversation is a real, unfiltered case study on what it actually looks like to scale a product-based business today. From turning down Shark Tank deals, to growing organically on social media, to navigating retail expansion, team building, and second-brand launches.In this episode:• How Charlotte Trecartin built a $10M+ brand in under four years• The real story behind turning down Shark Tank deals (and why it paid off)• What it actually takes to scale from DTC to major retail• Scaling from a solo founder to a growing team• How organic social media fueled early growth (without ads)• What it takes to create a product category from scratch• The reality of growing to seven figures without outside capital• Launching a second brand with retail first strategy• What founders get wrong about retail expansion• Building a personal brand alongside a consumer brand• Charlotte’s vision for scaling both companies in 2026 and beyondConnect with Charlotte:Instagram: @chartrecar @charcharms_ @wall.candyshopCharlottes Episode on Shark TankLinkedIn: @CharlotteTrecartinTikTok: @chartrecar__📌 Have a question you want featured next time? Join the free podcast community below!Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateausJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

LISTEN TO THIS EPISODE IF YOU ARE UNSURE WHAT A SOCIAL MEDIA STRATEGY LOOKS LIKEIn this episode of The Business Growth Podcast, we’re pulling back the curtain on what a real social media strategy actually looks like beyond just posting consistently, following trends, or hoping something goes viral.I’m breaking down the full behind the scenes checklist of what brands with organized, structured, profitable social media are doing differently. From profile setup and content structure to internal systems, data tracking, and passive sales. This is the exact framework I use with product based brands scaling online and on shelves at retailers like Sephora, Ulta, and Target.This episode is about moving from winging it to building a system that feels calm, intentional, and actually drives sales.In this episode:•What a real social media strategy actually looks like• The biggest mistake brands make when they “post consistently” but don’t grow• The non negotiables you need before social media can convert• How profitable brands use social media as a community engine, not just a sales tool• The exact profile setup that turns lurkers into followers (and buyers)• The content pillars that drive growth, connection, and daily sales• How to stop guessing what to post and know why it works• The behind the scenes systems winning brands use to stay organized• The data that matters (and what to ignore)• What passive sales systems are and how brands sell without launching or discounting📌 Have a question you want featured next time? Join the free podcast community below!Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateausJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

LISTEN TO THIS EPISODE IF YOU ARE A FOUNDER BUT ARE UNSURE IF YOU’RE ACTING LIKE ITIn this episode of The Business Growth Podcast, we’re having one of the most important conversations in business: the difference between owning a business and thinking like a founder.Today we’re unpacking what I call Entrepreneurial IQ. The mindset, decision-making, prioritization, and leadership skillset that separates operators from founders. This episode is about shifting from reactive to proactive, from busy to intentional, and from running tasks to building a real business.In this episode:• The difference between being an operator vs. acting like a founder• Why 90% of businesses fail and what the 10% do differently• What Entrepreneurial IQ actually is (and why it matters more than ever)• The difference between the player and the playbook in business• How founders prioritize growth over busyness• The biggest mindset traps keeping business owners stuck• Where your energy actually needs to go as a founder• How to stop reacting and start leading• The identity shifts required to scale sustainably• Action steps to start thinking and operating like a true founderJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

LISTEN TO THIS EPISODE IF THIS IS YOU & YOU DON’T KNOW WHYIn this episode of The Business Growth Podcast, we’re unpacking one of the most frustrating stages of business growth: when you have a great product, you’re showing up consistently, you’re doing the marketing and yet your sales still aren’t moving the way they should.I’m walking you through how I diagnose slow growth from the outside, what your data is actually trying to tell you, and the four foundational pillars that are almost always missing when brands feel stuck, plateaued, or stagnant…even with consistent effort.In this episode:• Why having a great product and consistency still isn’t enough• How I audit brands when growth feels slow (and where I look first)• The key data points that reveal what’s really broken• The four foundational pillars behind consistent brand growth• How to build marketing with real structure, intention, and repeatability• What your add-to-cart rate says about your website (and why it matters)• How small website tweaks can dramatically increase conversions• Why community and retention matter more than transactions• The difference between “trying everything” and doing the right things• How to stop guessing and start building with clarity and confidenceJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige