393 Becoming the Artist with Bernii Mac

Be unique but conform. Stand out but look like this to fit in. With a deep desire to make it in the music industry these were the paradoxes Bernii Mac faced. Taking on board the messaging she felt might help elevate her career meant Bernii got swept up in the machine and lost touch with her authenticity which affected her mental health and wellbeing. This experience formed the foundation of Bernii's purpose-driven focus to empower new musical artists. Helping them build their music career with authenticity whilst ensuring that their wellbeing remains centre stage, this is Bernii's passionate vision to becoming the artist.    KEY TAKEAWAY "Just remember that you can do it. If this is something that you want, stay true to who you are, stay true to what you want to say and what you believe in and go out there and make it happen."   ABOUT BERNIIBernii is a session vocalist, vocal coach and founder of the online musical membership Bernii Mac's Becoming The Artist which connects new musical artists to both music business mentors and self-care experts. Based on her own experiences spanning over a 25-year career, Bernii works to spread the message of authenticity, mental health awareness, well-being and self-care in the music business. To further explore this topic and have a chance to join in the conversation, Bernii is running an in-person event with a panel of established music industry speakers held on May 16th, 2024 at The Exchange, North Shields, UK. CONNECT WITH BERNII [email protected] https://www.becomingtheartist.com/  https://www.instagram.com/becoming_the_artist/   ABOUT THE HOST - AMY ROWLINSON Amy is a Life Purpose Coach, Podcast Strategist, Top 1% Global Podcaster, Speaker and Mastermind Host. Amy works with individuals to improve productivity, engagement and fulfilment, to banish overwhelm, underwhelm and frustration and to welcome clarity, achievement and purpose.   WORK WITH AMY Amy inspires and empowers entrepreneurial clients to discover the life they dream of by assisting them to focus on their WHY with clarity uniting their passion and purpose with a plan to create the life they truly desire. If you would to focus on your WHY and discuss purpose coaching or you want to launch a purposeful podcast, then please book a free 30 min call via www.calendly.com/amyrowlinson/enquirycall   KEEP IN TOUCH WITH AMY Sign up for the weekly Friday Focus - https://www.amyrowlinson.com/subscribe-to-weekly-newsletter   CONNECT WITH AMY https://linktr.ee/AmyRowlinson   HOSTED BY: Amy Rowlinson   DISCLAIMER The views, thoughts and opinions expressed in this podcast belong solely to the host and guest speakers. Please conduct your own due diligence.